Digital Marketing Blog | Online Marketing Melbourne

3 Tips for the Aspiring Entrepreneur

Posted on October 21, 2015 by Wes Towers in Entrepreneurs & Startups

If you’re good at spotting business opportunities, and ready to make the most of them, you’re probably made of the same stuff that successful entrepreneurs are. (more…)

3 Cost Effective Ways to Market Your Website

Posted on October 07, 2015 by Wes Towers in Anti-Mainstream SEO

The web is a big place, and it’s easy to get lost. You need to make sure your voice can be heard above the clamour of businesses jostling for buyers’ attention and loyalties. An impressive web site is useless in the absence of an accompanying marketing strategy, because when you get down to it, your web site is there to generate business. Your return on investment is the key. (more…)

When to Launch Your Entrepreneurial Venture

Posted on September 30, 2015 by Wes Towers in Entrepreneurs & Startups

Surely there are a basic set of skills common to all successful entrepreneurs? No? It’s hard to say. While most entrepreneurs are perceived as charismatic leaders, they seem to differ widely in their approach to doing business. Likewise they approach the timing of their new businesses differently. (more…)

The Daily Social Media Workout

Posted on September 23, 2015 by Wes Towers in Content Marketing

Many entrepreneurs shy away from using the social media networks mainly because they can’t see how it may benefit their business. They also may not want to dedicate the resources necessary to become part of an online community that could, if used correctly, help their business grow and become part of a positive influence on their reputation. (more…)

The Masterpiece Business

Posted on September 16, 2015 by Wes Towers in Branding & Logo Design

Regardless of the reason that made you want to be an entrepreneur, there is a real art to making is successful. It’s the dream lifestyle for many, you do what you like for a living making money in the process. (more…)

Characteristics of an Entrepreneur

Posted on September 09, 2015 by Wes Towers in Entrepreneurs & Startups

Entrepreneurs vary widely in their approach to business. Some are deeply involved in what they are doing, while others give the impression of being detached. Yet, most successful entrepreneurs, whether small business owners or moguls, are good at some specific things. These are: (more…)

What’s The Big Deal About Graphic Design?

Posted on September 02, 2015 by Wes Towers in Graphic Design Melbourne

What’s so important about graphic design? Why should businesses pay attention to their graphic design? In a competitive economy filled with rival companies marketing the same product, the best way to be noticeable is unbeatable branding and a better-quality image. Well, what exactly is graphic design and how can it help with branding and your image? (more…)

Tips for Startup Entrepreneurs

Posted on August 26, 2015 by Wes Towers in Entrepreneurs & Startups

Whether you have your own business or are looking to start one with a new idea, your best bet is to do something you love. (more…)

What’s Old is New Again – Direct Mail & Websites

Posted on August 19, 2015 by Wes Towers in Marketing Melbourne

The Internet is a great place to expand an entrepreneurial business but can also be highly competitive. If you want to achieve greater success with your online marketing you should consider some of the good old faithful tricks of the marketing trade to ensure you stay ahead of the crowd. Tried and true direct mail techniques can help you make the most of the time and money you invest into your sales based website design and development. (more…)

4 Tips for Succeeding with Your Startup

Posted on August 12, 2015 by Wes Towers in Entrepreneurs & Startups

Running a successful startup can be tricky. Many entrepreneurs find their business doesn’t bring them the benefits they were hoping for initially. Often we find startup businesses are just a few small tweaks away from greater success. Consider the next few tips and you’ll be less likely to run at the first sign of difficulty as a startup business. (more…)

User Friendly Website = Sales Friendly Website

Posted on August 05, 2015 by Wes Towers in Web Design

With millions of websites competing for business on the Internet, users have many choices about which companies they do business with. During the web development stage of your website, think about how you can make it as easy as possible for visitors to buy from you. Most people use the Internet as a means of finding information and expect nearly instant results. If your page is slow to load or the information isn’t clear, they will quickly look elsewhere. (more…)

3 Website Elements Often Overlooked

Posted on July 29, 2015 by Wes Towers in Web Design

A website is a very powerful marketing tool. It has many aspects in its sleeves that when used right will make everything work to the advantage of your business. There are a number of website elements though that are often overlooked. This is especially when it comes to their importance in the overall capability of making a site a profitable tool for business. Below are three of these unnoticed but equally essential elements: (more…)

Supercharge your Website with Personality

Posted on July 08, 2015 by Wes Towers in Branding & Logo Design

Your website is where you can let your target audience know more about what and who you are a business. You have to take advantage of it so people will know about your brand and identity and you can do this through your some of your web pages. (more…)

How to Convert Website Visitors into Paying Customers

Posted on July 01, 2015 by Wes Towers in Marketing Melbourne

Imagine... You have the right creative website to attract the right kind of people. Your coding has been corrected to ensure your website loads correctly and search engines understand it. Your site has clear and concise content that communicates your intended message. Your call to action was made in a way that generates response. Your credibility has been built and enhanced with powerful testimonials. You have strong connections so your target market feels you are the only logical choice when it comes to your product or service. (more…)

The Power of Testimonials and Success Stories

Posted on June 24, 2015 by Wes Towers in Content Marketing

There are a lot of sharks online these days. You can't really be sure who is a legitimate business and who is not. I'm sure we have all visited websites that look really professional and then when we make an enquiry we discover they are not quite what they said they were. You must overcome this by building credibility. (more…)