Digital Marketing Blog | Online Marketing Melbourne

If Content is King then Design is the Castle

Posted on April 21, 2016 by Wes Towers in Graphic Design Melbourne

Every King needs a strong, secure castle, without it they would be quickly overthrown by others. Isn’t that just like business, if you don’t set yourself up well you are doomed to fall. Even if you create a brand business idea in a brand new niche, it wont be long before competitors come along for their piece of the action. If you don’t have a strong, secure castle, what chance have you got. (more…)

The Truth About SEO and Keywords

Posted on April 14, 2016 by Wes Towers in Anti-Mainstream SEO

Using SEO (Search Engine Optimisation) on your website to perform well is a hot topic in business today. In order to optimise your website for search engines you must think like a search engine. Search Engines rely on providing a great service to users. They want users to find what they are looking for, valuable, useful content and resources. (more…)

Content for the Time Poor

Posted on April 07, 2016 by Wes Towers in Content Marketing

We have all probably heard content is king online, yet many businesses still struggle to create content that produces results. Part of the problem is probably the way we often define content. When most of us think content we think text. (more…)

What is Your Business Card Costing You?

Posted on March 31, 2016 by Wes Towers in Graphic Design Melbourne

Are you losing sales because your business card isn't up to scratch? Are you winning business because your business card is causing your phone to ring off the hook? I have found at business networking events many people I meet hand over a business card they are obviously embarrassed about, almost apologising for it. It is a fascinating problem that such an inexpensive, yet widely used marketing tool can so often be overlooked. The quality of your business card speaks volumes about who you are as a person and a business. First impressions do last. (more…)

Brand Personality

Posted on March 17, 2016 by Wes Towers in Branding & Logo Design

Your brand is how prospects and customers view you as a business. Your brand should convey a personality, so you can make connections with your target market similar to how people form relationships with other people. (more…)

The Ultimate Personal Trainers Website

Posted on March 10, 2016 by Wes Towers in Web Design

The Internet can play a huge role in growing your personal training business. You must have an online presence, if you want to market your personal training business to it’s full potential. Often the first thing people do before purchasing anything is ‘Google it’. (more…)

Unconventional Target Audience Profiling

Posted on March 03, 2016 by Wes Towers in Content Marketing

It’s time to break out of the trap of publishing stale, heartless, boring content. As a blogger, I have hit rough patches and have struggled to produce great content until one day I found the solution to my problem – I found a way to quickly find out what makes my readers tick. I was able to put together simple steps to understand exactly who they were. (more…)

6 Things to Consider When Hiring a Graphic Designer

Posted on March 03, 2016 by Wes Towers in Graphic Design Melbourne

Graphic design is generally required at some stage in every type of business. There would be very few businesses that survive without needing some form of graphic design; even if it’s just a business card or website. Whatever field of business you are in, graphic design can be a fantastic tool to help you grow in today’s fast paced environment. It can be a daunting task for start-up or small businesses that have not had experience working with the design industry in the past. The prices and quality seem to vary dramatically as do the sales people. (more…)

Viral Marketing: Marketing for Next to Nothing

Posted on February 24, 2016 by Wes Towers in Content Marketing

Three times in the last 2 weeks I’ve been asked for tips on cost effective ways businesses can market themselves for next to nothing. The first strategies that jump to mind are social media and viral marketing. (more…)

Have the Branding Gurus Got it Wrong?

Posted on February 17, 2016 by Wes Towers in Branding & Logo Design

It frustrates me when branding guru’s bang on about a logo not being a brand. It’s a foolish semantics game that complicates what should be made simple for clients, particularly small businesses and entrepreneurs. (more…)

What I Learnt about Business Growing up in a Cult

Posted on February 10, 2016 by Wes Towers in Standpoint

Most of us have read about the cult-like nature of brands like Apple. It’s mainly on a surface level and built around hype. What I want to know about are underground entrepreneurs who are pushing the boundaries a little harder than the big corporations do. Taking it into somewhat dangerous territory is what interests me most about the topic, given my own history. Let me explain…

Why Your Marketing Sucks and What To Do About It

Posted on January 27, 2016 by Wes Towers in Marketing Melbourne

Years ago you may have got away with simply placing a sign on the front of your business and waiting for people to walk through the door. These days’ businesses compete against a much broader market and the competition to get noticed has never been fiercer. In order to run successful marketing strategies today you need measurable tactics. For example if you do put a sign in your window, see how many people walk through the door in response to it. (more…)

Artificial Intelligence: What Are Your Website Visitors Feeling?

Posted on January 20, 2016 by Wes Towers in Marketing Melbourne

It’s possible to know if users are frustrated with your website based on how they move their mouse, suggests Professor Jeffrey Jenkins from Brigham Young University. His studies reveal that those feeling negative emotions, such as confusion, sadness or frustration, tend to move their mouse more erratically and less precisely. (more…)

Advertising: Everybody Does it but Does That Make it Right?

Posted on January 13, 2016 by Wes Towers in Marketing Melbourne

Advertising is a normal, everyday part of life in the mass consumer society we live in. We are bombarded with advertising messages every day. But does it still work? Should you still be advertising? Many small businesses rely of word-of-mouth marketing alone to grow their businesses. Is there still a place for traditional advertising techniques? (more…)

How to Make Your Website Work Harder

Posted on January 06, 2016 by Wes Towers in Web Design

Do you feel secure, knowing that your business is getting the most out of its website? After all, websites today are often the first port of call for prospects to learn more about a business before purchasing. (more…)