Category Archives: Content Marketing

“How to” content marketing advice for your online strategy, including blog content for Melbourne based businesses. Free samples, case studies.

Blogging for Entrepreneurs

Blogging is one of the most powerful tools you can include in your marketing plan. While writing content for your blog may come easy for some, maintaining it while juggling all your other activities may not be so simple. If you want to be a successful blogger, you must consistently post new, valuable content. It is vital you create a plan you can manage in your schedule, and stick with it. Yes it takes time, yes there are always other things needing your attention. You have really got to decide if this is something you want to commit to for the long term. It takes time to write and maintain a blog. It takes time to gain a healthy following of readers so count the cost before you begin. I’ve seen many blogs start

Internet Video Marketing Secrets Revealed

The popularity of online video marketing has increased rapidly over the past few years. People have become increasingly visual and are now using the Internet even more than they watch television. The technological capabilities of the internet have also increased rapidly. Where once it was impossible for most people to view a video online, now almost everyone in the Western world has fast enough internet connections to handle it. In fact many people are now even watching full-length movies on home PC’s. (more…)

Twitter Tips for Business

Regardless of whether you are a regular or a newbie on Twitter, there are times when all of us could use some help to catch the interest of people. You may want more followers or would want to form more conversations with other users. Trust me, we have tried just about everything on Twitter and have found what we believe works best. It is still a new technology, so we are open to new ideas and suggestions so feel free to add them to the comments section below. (more…)

How to Generate Website Traffic for Free

There are many different ways for you to generate website traffic. It’s fantastic to have a great corporate image design and logo strategy implemented on your site; however, the real question is whether you are getting enough site traffic free of charge. Although there are many methods which you could pay for to get traffic, there are free alternatives that you can take advantage of, if you are prepared to put in some time to do so. With these free techniques, you will be able to save money and grow your number of website visitors exponentially. (more…)

Unconventional Target Audience Profiling

It’s time to break out of the trap of publishing stale, heartless, boring content. As a blogger, I have hit rough patches and have struggled to produce great content until one day I found the solution to my problem – I found a way to quickly find out what makes my readers tick. I was able to put together simple steps to understand exactly who they were. (more…)

Sharing the Love on Skype

Sharing interesting content online has become the norm for many website users and Skype now wants a piece of the action. The team at Microsoft have released a new “share” button for Skype users they hope that web developers will start to install on websites. It will be very similar to other share buttons that Facebook, Google+, Twitter and LinkedIn already use. (more…)

The Daily Social Media Workout

Many entrepreneurs shy away from using the social media networks mainly because they can’t see how it may benefit their business. They also may not want to dedicate the resources necessary to become part of an online community that could, if used correctly, help their business grow and become part of a positive influence on their reputation. (more…)

WordPress: Marketing Blog Basics

Once you already have your own website, one of the things you should focus on doing is to make sure your site will be indexed by search engines like Google, Yahoo and Bing. While you can get noticed just by your website alone, you can give this a bit of a push by blogging. The articles you post in your blog will draw in the attention not just of search engines, but also of your target audience who are into looking for information when they visit websites. (more…)

How to Commercialise Your Blog?

I’ll probably get a lot of hate mail as a result of what I’m about to say. Blogging can be a powerful profit generation tool. When you have a large blog following and attract a lot of traffic from search engines why not cash in on it. Just be careful if you plan to take your blog and commercialise it. You need to get the balance right. Beware, you will lose a few readers in the process. If your content is high quality and you have built strong connections with your readers, you can introduce lead generation strategies with minimal damage. These are the three options I would suggest considering. (more…)

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