Category Archives: Content Marketing

“How to” content marketing advice for your online strategy, including blog content for Melbourne based businesses. Free samples, case studies.

Why You Should Focus Your Marketing on Your Tribe

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relationships
Businesses tend to use marketing as a way to generate new business by acquiring new customers yet neglect the customers they have served in the past. Marketing can be an effective tool to reach new customers yet it’s even more powerful when used to develop relationships with existing customers, maximising their loyalty to your business. (more…)

Is SEO Dead?

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physicist
When you are looking to buy something and you are not sure where to go, what do you do? Google it! Being positioned near the top of search results means you are positioned in front of a hungry crowd, ready to buy. That’s the goal for Search Engine Optimisation (SEO) and unfortunately it’s an industry filled with myths and old information. (more…)

Did Blogging Kill the PR Star?

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article marketing
I don’t want to play the semantics game however there are many ways people define public relations or PR. My definition of public relations is a strategic effort to influence public perception. If you define PR this way then no, PR is not dead. If you think of old school PR agencies where people try to get noticed by the big media outlets then yes, the PR star is dead. (more…)

How to Build Online Communities

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web design Williamstown
A fantastic goal for your website is to communicate with your existing customers, so they start talking about you and increase word-of-mouth. Community-based modules and other interactive features like product ratings, forums, loyalty clubs and comments are all great ways for your customers to interact with your brand. If they are happy with you, they may become raving fans. You could even take it to the next level and add more energy to your website with podcasts, videos or interactive demos. There are so many aspects of a website to consider. The most important thing is to invest in a website which you can expand into new areas and opportunities as you progress as a business. (more…)

Search Engine Optimisation and Social Media

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online marketing system
Search Engine Optimisation (SEO) and social media can be a confusing topics to address because they mean different things to different people. There are many tips out there to help you get more traffic to your website. Always ask yourself, ‘Is this strategy designed to trick search engines into sending me traffic I probably don’t deserve?’ If it is, stay away from it completely. It is what they call black-hat SEO and can get your website downgraded in the search engines, worst still blacklisted completely where you will be sent no search engine traffic at all. (more…)

DANGER: The Hidden Costs of Online Marketing

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internet marketing myths australia
I’ve noticed a growing school of thought that suggests online social media marketing is ‘free’. Well I guess it depends on how you define ‘free’. In my opinion, like any other marketing there is always a cost to online marketing, the difference is you can pay with time or money. The choice is yours! I’ve noticed over the years many small business owners tend to undervalue their time and then wonder why they are working 15 hours days with little to show for it. Trust me, I’ve been there too and I’ve found the solution is to count the cost of your time. You need to make a decision to outsource to the gifts and talents of specialists who can do the job quicker and better than you can do anyway. Read more No Comments

Generate Traffic with Internet Video Marketing

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video
Although there are many sites where you can submit your promotional videos, YouTube should be on the top of the list. Most people turn to YouTube to browse and view videos, so getting your video there is one of the best ways to build up traffic to your website or blog. YouTube has a massive amount of traffic and therefore has a huge capacity to direct traffic your way, particularly if you know how to leverage it. (more…)

New School Media

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social media marketing
Promoting your business these days takes more than the old school, conventional tools of public relations like press releases. You must extend your reach further and use the new breed of social media tools. Aside from press releases, you can now leverage other media such as images, videos, posts, social networking (Facebook and others), micro-blogs (Twitter style) and blogs. Location-based social media site, Foursquare is also on the rise. (more…)

Internet Video Marketing Strategy

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video
Video marketing is a powerful strategy to promote your website, services or products. It helps build credibility, trust and brand awareness. When internet video marketing is done well, it has the power of reaching huge numbers of people at no additional cost to you. For this reason, it can be one of the most efficient and effective strategies to grow your business. (more…)

Internet Video Marketing Secrets Revealed

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entrepreneurship
The popularity of online video marketing has increased rapidly over the past few years. People have become increasingly visual and are now using the Internet even more than they watch television. The technological capabilities of the internet have also increased rapidly. Where once it was impossible for most people to view a video online, now almost everyone in the Western world has fast enough internet connections to handle it. In fact many people are now even watching full-length movies on home PC’s. (more…)
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