Digital Marketing Blog | Online Marketing Melbourne

3 Things to Consider if you want to Turn Your Website into a Cash Cow

Posted on August 11, 2016 by Wes Towers in Web Design

Whether you’re looking to attract new customers to your website, generate better on-line sales or establish new partnerships, there are many things to consider. Not only do you need to get the design right, but the functionality and search engine optimised website programming. While a website can be a powerful marketing tool, getting an effective website design off the ground can be challenging. (more…)

Twitter Tips for Business

Posted on August 04, 2016 by Wes Towers in Content Marketing

Regardless of whether you are a regular or a newbie on Twitter, there are times when all of us could use some help to catch the interest of people. You may want more followers or would want to form more conversations with other users. Trust me, we have tried just about everything on Twitter and have found what we believe works best. It is still a new technology, so we are open to new ideas and suggestions so feel free to add them to the comments section below. (more…)

4 Principles to Increase Your Advertising Success

Posted on July 28, 2016 by Wes Towers in Marketing Melbourne

Here are four basic techniques that you can apply to make your advertising efforts work. These tips will be able to help you establish effective advertising for your business that will bring in the profits you need. (more…)

How to Generate Website Traffic for Free

Posted on July 21, 2016 by Wes Towers in Content Marketing

There are many different ways for you to generate website traffic. It’s fantastic to have a great corporate image design and logo strategy implemented on your site; however, the real question is whether you are getting enough site traffic free of charge. Although there are many methods which you could pay for to get traffic, there are free alternatives that you can take advantage of, if you are prepared to put in some time to do so. With these free techniques, you will be able to save money and grow your number of website visitors exponentially. (more…)

Making Money Online

Posted on July 14, 2016 by Wes Towers in Marketing Melbourne

When you read about people doing well and earning millions online, many of us ask how we could do it ourselves. Although you might be skeptical about how you might succeed with Internet marketing because of your lack of experience, there are systems you can follow to help you achieve your goals. Some of the systems are superb and some, simply rip-off scams. The old rule applies, if it sounds too good to be true, it probably is. If someone offers you a turn-key system that requires no effort and promises big profits, it’s probably a scam. Good online business systems take the right kind of knowledge and the willingness to work on it to make things happen. Better yet, if you can create your own product or system that has a strong market,

How to Turn Your Brochure Into Dollars

Posted on June 30, 2016 by Wes Towers in Graphic Design Melbourne

The humble corporate brochure is an often used but neglected marketing piece. Even with the advent of new technologies like the Internet, printed brochure have a significant place is many businesses marketing mix. Brochures are generally designed to promote a business or corporation to its prospective clients or customers. If you're starting your own business or company, try to look at the possibility of establishing a brochure to highlight the benefits of your products and services. (more…)

What to Do and Not to Do When Building a Website

Posted on June 23, 2016 by Wes Towers in Web Design

Whether you are trying to create a website from scratch or you are redesigning the one that you already have, there are number of things that you should and should not do. The primary thing that you should do is think of your customers before yourself. You can do this if you will take the time to understand there Psychographic Profile, which is comprised of variables that influence their purchasing decisions. These variables include lifestyles, attitudes, interests and opinions. If you have the complete Psychographic Profile of your target market, then you will be able to structure your website using this information, rather than focussing on just your products or services. (more…)

In Business, is Perception Reality?

Posted on June 16, 2016 by Wes Towers in Branding & Logo Design

We may not like it but it's true in many aspects of life, particularly in business. The way you present your business and your brand goes a long way in forming the perceptions your prospects and customers have about your business. (more…)

Why Your Letterhead Design Could Be Costing You Big Time

Posted on June 09, 2016 by Wes Towers in Graphic Design Melbourne

Sounds a little dramatic I know however, in all your designed material there are many things communicated about your business. We often miss the little things. Be careful, it’s the little things that can cost your business big time. What is your letterhead design really saying about you? Does it fit with your overall marketing message? Does it communicate the quality of service or product you supply? Does it position your business correctly in your marketplace? (more…)

Keys to Cost-Efficient Web Design

Posted on June 02, 2016 by Wes Towers in Web Design

Getting a good web design is essential for making your website a powerful marketing tool. Whether you are personally creating your web design or you are hiring a web designer to do it, you should consider several factors that may save you time and money. (more…)

The Power of Image in Life Coach Marketing

Posted on May 26, 2016 by Wes Towers in Branding & Logo Design

Image is a powerful tool in life coach marketing. Getting and sustaining your target market’s attention visually is the key to good marketing design. It is where “the look” as well as the “call to action” of your business is conveyed in a clear sales message. A consistent image should not only be seen on your primary marketing device, your website, but also on print-based marketing material such as flyers, brochures and business cards, among others. It is extremely important that your image is consistent on all your printed pieces so they convey a marketing message that matches your practice’s vision and direction. (more…)

Should You Join an Online Affiliate Program?

Posted on May 19, 2016 by Wes Towers in Marketing Melbourne

Affiliate programs are very popular way to make money online from home. The attraction is you don't need any product or service to sell of your own, you simply refer people online to others where they purchase and you make a commission. These programs are networks of affiliates, advertisers and marketers, usually under the supervision of the affiliate program providers or managers. (more…)

Creating a Vision for Your Visual Communication

Posted on May 12, 2016 by Wes Towers in Entrepreneurs & Startups

Vision helps us to imagine a better future and develop a strategy to reach our goals. As business people we understand having a vision for where your business is going is important. Without vision you lack direction and are likely to be always behind the eight ball in terms of your profitability and how you measure up to the competition. (more…)

Forget Usability, I Want a Sexy Web Design

Posted on May 05, 2016 by Wes Towers in Web Design

It is sad but true; this can be the mindset of some graphic designers. It’s my opinion the ‘user first’ rule must apply whenever it comes to website design. If you create a web page accessible and easy to use your conversion rates should increase, this is usual the business owners intended outcome for a new website design. (more…)

What to look for in a Graphic Designer

Posted on April 28, 2016 by Wes Towers in Graphic Design Melbourne

There are no limits to who can call themselves a Graphic Designer. Be careful who you trust on your design projects. What kind of qualification do they hold? While studying the art of Graphic Design at Uni, students are exposed to the many rules and techniques that lesser qualified designers may not have experience in. (more…)