Category Archives: Graphic Design Melbourne

Wes Towers is a designer, marketer and published author from Melbourne, Australia. This is his graphic design blog.

Profit Pulling Business Cards

Hiring a professional graphic designer ensures that your business cards will not only appear professional, but also send the right message to your prospects and customers. While this is important, it does not guarantee your business cards will not be thrown in the rubbish and taken any notice of. Think about all the times you have done the same thing yourself. Imagine where all your business card probably end up after you have spent time and money to make them look decent. There is one simple, yet powerful tool that you can use to improve your business cards success, including a strong call to action. (more…)

How to Get the Best Letterhead Design in Melbourne

If you want to create a successful business, often it’s the little things that make the biggest difference. Your letterhead design is one of those little things that can make a huge impact on your bottom-line. Letterhead design and printing is a simple process right? You just whack your logo and contact details on the page and get the cheapest printer to produce a batch? Lets think about it, what will you be using your letterhead for?: (more…)

Choosing a Graphic Designer in Melbourne

Choosing a graphic designer in Melbourne should be a carefully considered business decision. You might already have an idea of what you are looking for your short term design needs. However, when it comes to building a successful relationship with a graphic designer in Melbourne for the long-term, you should consider their potential to become your creative partner. Here are some tips that will help you effectively choose a graphic designer: (more…)

The Power of Graphic Design in Marketing

Good graphic design is a highly efficient way of communicating a marketing message visually. It is not just an artwork, but something involving an immense deal of strategic thinking. This includes factors like colours, shapes, fonts, photographs and diagrams, which can all graphically communicate a marketing message. It is about text and graphics combining together to communicate a consistent, powerful message. (more…)

How to Turn Your Brochure Into Dollars

The humble corporate brochure is an often used but neglected marketing piece. Even with the advent of new technologies like the Internet, printed brochure have a significant place is many businesses marketing mix. Brochures are generally designed to promote a business or corporation to its prospective clients or customers. If you're starting your own business or company, try to look at the possibility of establishing a brochure to highlight the benefits of your products and services. (more…)

Why Your Letterhead Design Could Be Costing You Big Time

Sounds a little dramatic I know however, in all your designed material there are many things communicated about your business. We often miss the little things. Be careful, it’s the little things that can cost your business big time. What is your letterhead design really saying about you? Does it fit with your overall marketing message? Does it communicate the quality of service or product you supply? Does it position your business correctly in your marketplace? (more…)

If Content is King then Design is the Castle

Every King needs a strong, secure castle, without it they would be quickly overthrown by others. Isn’t that just like business, if you don’t set yourself up well you are doomed to fall. Even if you create a brand  business idea in a brand new niche, it wont be long before competitors come along for their piece of the action. If you don’t have a strong, secure castle, what chance have you got. (more…)

What is Your Business Card Costing You?

Are you losing sales because your business card isn't up to scratch? Are you winning business because your business card is causing your phone to ring off the hook? I have found at business networking events many people I meet hand over a business card they are obviously embarrassed about, almost apologising for it. It is a fascinating problem that such an inexpensive, yet widely used marketing tool can so often be overlooked. The quality of your business card speaks volumes about who you are as a person and a business. First impressions do last. (more…)

6 Things to Consider When Hiring a Graphic Designer

Graphic design is generally required at some stage in every type of business. There would be very few businesses that survive without needing some form of graphic design; even if it’s just a business card or website. Whatever field of business you are in, graphic design can be a fantastic tool to help you grow in today’s fast paced environment. It can be a daunting task for start-up or small businesses that have not had experience working with the design industry in the past. The prices and quality seem to vary dramatically as do the sales people. (more…)

What’s The Big Deal About Graphic Design?

What’s so important about graphic design? Why should businesses pay attention to their graphic design? In a competitive economy filled with rival companies marketing the same product, the best way to be noticeable is unbeatable branding and a better-quality image. Well, what exactly is graphic design and how can it help with branding and your image? (more…)

Do You Need Print Design for Your Melbourne Business?

Great graphic design is about communicating a message using visual tools. It should never be an afterthought or ‘add-on’ to make your material look pretty. It needs to serve a serious business-minded marketing function, giving your business a professional image, and making use of visual tools to draw attention and persuade people to respond. (more…)

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