Category Archives: Graphic Design Melbourne

Wes Towers is a designer, marketer and published author from Melbourne, Australia. This is his graphic design blog.

Hot Tips For Choosing A Graphic Designer

As a business owner, it is likely that you are going to need the services of a skilled graphic designer at some point, probably more than once. The final results you receive will depend entirely on the knowledge and skills of the professional you choose for your graphic design needs. How can you find the perfect graphic designer for your company’s needs? Many people find their graphic artist by checking with design companies or freelancers, taking referrals from other companies or business associates, posting free classifieds in online design forums, or through online graphic design contests. All of these are great ways to find leads for hiring a graphic design professional but there are also factors you need to consider when deciding if a graphic designer fits your needs. When making your decision, look at

The Secret to Business Card Design for Personal Trainers

Previously, we have discussed your brand as a foundation for all your marketing as a personal trainer. Once you have your brand vision in place and are ready to go, the first thing you need is a business card even before having your branded items produced. Always, always, always have business cards with you. As a personal trainer, you never know who you might meet. There are so many people who have been considering hiring a personal trainer but just haven’t found someone yet. Health and fitness is the kind of thing many people know they should do but continue to procrastinate. You need to be ready and available with business cards in your pocket ready for the opportunity. (more…)

Change and Graphic Design

Change is a great attention grabber. The brain is always scanning the environment assessing any change that it perceives. This can be used in design as a means to grab attention. If your target market has become familiar with your marketing material, such as your website, introducing slight changes are likely to gain more attention. This is why the use of dynamic banner ads continually attracts attention and clicks. The same thing is true of animation and video on websites. (more…)

Profit Pulling Business Cards

Hiring a professional graphic designer ensures that your business cards will not only appear professional, but also send the right message to your prospects and customers. While this is important, it does not guarantee your business cards will not be thrown in the rubbish and taken any notice of. Think about all the times you have done the same thing yourself. Imagine where all your business card probably end up after you have spent time and money to make them look decent. There is one simple, yet powerful tool that you can use to improve your business cards success, including a strong call to action. (more…)

How to Get the Best Letterhead Design in Melbourne

If you want to create a successful business, often it’s the little things that make the biggest difference. Your letterhead design is one of those little things that can make a huge impact on your bottom-line. Letterhead design and printing is a simple process right? You just whack your logo and contact details on the page and get the cheapest printer to produce a batch? Lets think about it, what will you be using your letterhead for?: (more…)

Choosing a Graphic Designer in Melbourne

Choosing a graphic designer in Melbourne should be a carefully considered business decision. You might already have an idea of what you are looking for your short term design needs. However, when it comes to building a successful relationship with a graphic designer in Melbourne for the long-term, you should consider their potential to become your creative partner. Here are some tips that will help you effectively choose a graphic designer: (more…)

The Power of Graphic Design in Marketing

Good graphic design is a highly efficient way of communicating a marketing message visually. It is not just an artwork, but something involving an immense deal of strategic thinking. This includes factors like colours, shapes, fonts, photographs and diagrams, which can all graphically communicate a marketing message. It is about text and graphics combining together to communicate a consistent, powerful message. (more…)

How to Turn Your Brochure Into Dollars

The humble corporate brochure is an often used but neglected marketing piece. Even with the advent of new technologies like the Internet, printed brochure have a significant place is many businesses marketing mix. Brochures are generally designed to promote a business or corporation to its prospective clients or customers. If you're starting your own business or company, try to look at the possibility of establishing a brochure to highlight the benefits of your products and services. (more…)

Why Your Letterhead Design Could Be Costing You Big Time

Sounds a little dramatic I know however, in all your designed material there are many things communicated about your business. We often miss the little things. Be careful, it’s the little things that can cost your business big time. What is your letterhead design really saying about you? Does it fit with your overall marketing message? Does it communicate the quality of service or product you supply? Does it position your business correctly in your marketplace? (more…)

What is Your Business Card Costing You?

Are you losing sales because your business card isn't up to scratch? Are you winning business because your business card is causing your phone to ring off the hook? I have found at business networking events many people I meet hand over a business card they are obviously embarrassed about, almost apologising for it. It is a fascinating problem that such an inexpensive, yet widely used marketing tool can so often be overlooked. The quality of your business card speaks volumes about who you are as a person and a business. First impressions do last. (more…)

6 Things to Consider When Hiring a Graphic Designer

Graphic design is generally required at some stage in every type of business. There would be very few businesses that survive without needing some form of graphic design; even if it’s just a business card or website. Whatever field of business you are in, graphic design can be a fantastic tool to help you grow in today’s fast paced environment. It can be a daunting task for start-up or small businesses that have not had experience working with the design industry in the past. The prices and quality seem to vary dramatically as do the sales people. (more…)

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