Category Archives: Branding & Logo Design

Logo design, brand identity, graphic design and website design blog. Weekly design inspiration, reviews, news and opinion from Wes Towers.

8 Elements of Branding & Logo Design

Your corporate identity and branding is a visual representation to the world. A tired, unimaginative, dime-a-dozen logo design reflects a tired, unimaginative, dime-a-dozen business. You want your branding to reflect your unique personality, and speak to your customers about your credibility, experience and trustworthiness. In a nutshell, you need a graphic designer to design your logo. (more…)

How to Revamp a Worn Out Brand

Although change can be daunting, it is essential in business. Even if you are a small business owner, it is vital to keep your business fresh and innovative, especially if you are targeting a younger demographic. Always be looking to innovate and be ahead of the competition. If you stop being open to change or new ideas, your business will be left behind. (more…)

Logo Strategy: Measure Twice, Cut Once.

Your logo should be a graphic representation of who you are as an organisation. It is an image that should help customers associate certain characteristics, values and attitudes with your business. For some companies, they have identified the importance of a logo in their overall business success. Just think about some of the biggest brands you know, more often than not you will be able to remember their logos. (more…)

The Power of Image in Life Coach Marketing

Image is a powerful tool in life coach marketing. Getting and sustaining your target market’s attention visually is the key to good marketing design. It is where “the look” as well as the “call to action” of your business is conveyed in a clear sales message. A consistent image should not only be seen on your primary marketing device, your website, but also on print-based marketing material such as flyers, brochures and business cards, among others. It is extremely important that your image is consistent on all your printed pieces so they convey a marketing message that matches your practice’s vision and direction. (more…)

Your Brand’s Emotional Bank Account

So you have launching a business, got your logo designed, business card printed and website launched. Your brand is ready to rock... so what next? It's time to focus on the most valuable aspect of your brand - Trust!

Trust in Your Brand

Once you have launched a new business your focus should be to generate more trust in the brand/customer relationship. Most businesses devote a lot of time to building a brand and gaining new customers. Many businesses neglect the task of building on the exisiting relationships. You should do everything you can to understand your customer and make the brand relationship as secure as possible.

Brand Relationships

Just like any relationship, there will be testing times along the journey. A good brand makes deposits into the consumer’s emotional bank account knowing withdrawals might be needed during

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