Digital Marketing Blog | Online Marketing Melbourne

How Proper Coding Can Affect a Website’s Effectiveness

Posted on June 17, 2015 by Wes Towers in Web Design

Website coding is very important. It is what keeps your website working properly. When somebody mentions coding though, the first word that will probably enter your mind is technical. Because of this, you might leave off discussing about it until the very last minute even if there might be valid concerns why the subject was brought up in the first place. (more…)

What Does Your Website Design Say About You?

Posted on June 10, 2015 by Wes Towers in Web Design

By simply browsing a website you can discover a lot of things about the individual or group behind it, their approach and their goals. You might be spending a lot of money on advertising and marketing, but if your site doesn’t reflect who you really are, you won’t get your message across at all. Did you choose the right design for your site? To find out, answer the questions below. (more…)

Squeeze Page Secret Weapons

Posted on June 03, 2015 by Wes Towers in Web Design

What’s a squeeze page? Where does it get it’s name from in the first place? What’s the big idea anyway? The simple definition of a squeeze page is a dedicated web page whose primary function is to ‘squeeze’ a response out of a visitor. Usually it’s an email address the website owner is wanting so they can further promote their business or opportunity to the visitor. (more…)

How Unconventional Thinking Can Grow Your Business

Posted on May 27, 2015 by Wes Towers in Marketing Melbourne

Originality is one of the most desirable traits in an entrepreneur. In the context of business, unconventional thinking is what gives birth to original ideas. (more…)

WordPress: Marketing Blog Basics

Posted on May 20, 2015 by Wes Towers in Content Marketing

Once you already have your own website, one of the things you should focus on doing is to make sure your site will be indexed by search engines like Google, Yahoo and Bing. While you can get noticed just by your website alone, you can give this a bit of a push by blogging. The articles you post in your blog will draw in the attention not just of search engines, but also of your target audience who are into looking for information when they visit websites. (more…)

6 Warning Signs That Your Website is Outdated

Posted on May 13, 2015 by Wes Towers in Web Design

Is it time to update the design of your Melbourne based website? Here are some signs that your site is in need of improvement. (more…)

How to Achieve Email Marketing Success NOW

Posted on May 06, 2015 by Wes Towers in Newsletter Design

Email marketing is alive and kicking. But it has changed much over the past few years, since Twitter and Facebook have taken over the world of online marketing. In this post you will learn how to use email marketing effectively now, to increase conversions and ultimately boost your sales. (more…)

Taking Your Offline Business Online

Posted on April 29, 2015 by Wes Towers in Marketing Melbourne

Offline businesses that are reluctant to embrace the Internet are leaving money on the table. In fact, they run the risk of losing significant market share to businesses that have realised the almost unlimited potential having a sales based website has to offer. (more…)

Start-up Tips for Entrepreneurs

Posted on April 22, 2015 by Wes Towers in Marketing Melbourne

Starting up a business in Melbourne isn’t easy, but today there are plenty of tools and resources that can help you get started. We have worked with many start-up’s over the years. Here are a few start-up tips, some learnt the hard way. (more…)

19 Killer Logo Design Tips

Posted on April 15, 2015 by Wes Towers in Branding & Logo Design

Every great business needs a great logo. Here are some logo design tips that will help you make a logo that will attract attention and pass the test of time. (more…)

7 Tips for Becoming a Better Entrepreneur

Posted on April 08, 2015 by Wes Towers in Entrepreneurs & Startups

While many entrepreneurs are born with the personality they require to succeed as business leaders, there is also much we can all learn. Here are 7 tips that will help you think like a successful entrepreneur. (more…)

5 Dangerous Email Marketing Myths

Posted on April 01, 2015 by Wes Towers in Newsletter Design

Email marketing is one of the oldest web marketing tools, so it’s no surprise that there are so many myths about it online. Many of these myths are innocent and harmless, but some are not, and if you act on them, they can damage your email marketing campaigns. Here are five dangerous email marketing myths. (more…)

What to Get Rich Online? Provide Massive Value FREE

Posted on March 25, 2015 by Wes Towers in Marketing Melbourne

There are many reasons why you should offer free, valuable information online. By offering free resources of high perceived value you can create a steady stream of leads to your business. The goal is to capture the prospects details for follow up marketing, typically email marketing.

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Highlight your Brand Personality with Direct Mail

Posted on March 11, 2015 by Wes Towers in Marketing Melbourne

Perhaps most of your marketing is through digital channels these days, but don’t overlook the value of direct mail as an effective, relatively inexpensive and trackable means of lead generation. (more…)

Are you making the Most of Your Landing Page?

Posted on March 04, 2015 by Wes Towers in Web Design

In the course of designing client websites, we’ve found it’s perfectly possible to lose prospects because the landing page puts people off investigating any further. The landing page is the page a customer sees when they click on a search result, or on an ad. Effective landing pages include a number of key elements, such the use of persuasive colours, brand features, compelling images, easy navigation, and a clean layout. These elements are important, and can help encourage customers to check out the other pages on the site. Here are a few more tips to make your landing page stand out. (more…)