Digital Marketing Blog | Online Marketing Melbourne

Profit Pulling Business Cards

Posted on November 24, 2016 by Wes Towers in Graphic Design Melbourne

Hiring a professional graphic designer ensures that your business cards will not only appear professional, but also send the right message to your prospects and customers. While this is important, it does not guarantee your business cards will not be thrown in the rubbish and taken any notice of. Think about all the times you have done the same thing yourself. Imagine where all your business card probably end up after you have spent time and money to make them look decent. There is one simple, yet powerful tool that you can use to improve your business cards success, including a strong call to action. (more…)

5 Online Strategies that Produce a Profit

Posted on November 17, 2016 by Wes Towers in Marketing Melbourne

Search engine rankings are not everything when it comes to online marketing. Getting a high rank in Google will not mean anything to your bottom-line if you cannot convert. In the same way, traffic coming from another highly-ranked website will mean nothing to your business. (more…)

Search Engines and Search Engine Optimisation (SEO)

Posted on November 10, 2016 by Wes Towers in Anti-Mainstream SEO

There is a lot being said about Search Engine Optimisation these days. There are many strategies and tips out there that simply confuse most business owners. There are many SEO specialists out there claiming quick and effective results, often not telling you exactly what they are doing. You must be extremely careful who you use for your Search Engine Optimisation and the strategies they use. (more…)

How to Get the Best Letterhead Design in Melbourne

Posted on November 03, 2016 by Wes Towers in Graphic Design Melbourne

If you want to create a successful business, often it’s the little things that make the biggest difference. Your letterhead design is one of those little things that can make a huge impact on your bottom-line. Letterhead design and printing is a simple process right? You just whack your logo and contact details on the page and get the cheapest printer to produce a batch? Lets think about it, what will you be using your letterhead for?: (more…)

Marketing and Website Development for Life Coaches

Posted on October 27, 2016 by Wes Towers in Web Design

One of the first and probably most important aspects of your action plan is your marketing. Our experience tells us, one of the most powerful marketing strategies you should focus your energies on is your website. Funneling all your marketing through your website is often the most productive way of growing a life coaching practice. (more…)

How to Avoid Getting Banned by Google

Posted on October 20, 2016 by Wes Towers in Anti-Mainstream SEO

It is good to have a strong marketing plan that will boost your rankings in search engines as quickly as possible. However, you should avoid underhanded schemes that may get you banned by search engines such as Google. (more…)

How to Revamp a Worn Out Brand

Posted on October 13, 2016 by Wes Towers in Branding & Logo Design

Although change can be daunting, it is essential in business. Even if you are a small business owner, it is vital to keep your business fresh and innovative, especially if you are targeting a younger demographic. Always be looking to innovate and be ahead of the competition. If you stop being open to change or new ideas, your business will be left behind. (more…)

Internet Video Marketing Secrets Revealed

Posted on October 06, 2016 by Wes Towers in Content Marketing

The popularity of online video marketing has increased rapidly over the past few years. People have become increasingly visual and are now using the Internet even more than they watch television. The technological capabilities of the internet have also increased rapidly. Where once it was impossible for most people to view a video online, now almost everyone in the Western world has fast enough internet connections to handle it. In fact many people are now even watching full-length movies on home PC’s. (more…)

5 Keys to Email Marketing

Posted on September 29, 2016 by Wes Towers in Newsletter Design

Email marketing is a fantastic way of reaching the masses quickly and cost effectively. The trouble is, response rates have decrease over the years due to the overwhelming number of email marketing messages we all receive on a daily basis. (more…)

Logo Strategy: Measure Twice, Cut Once.

Posted on September 22, 2016 by Wes Towers in Branding & Logo Design

Your logo should be a graphic representation of who you are as an organisation. It is an image that should help customers associate certain characteristics, values and attitudes with your business. For some companies, they have identified the importance of a logo in their overall business success. Just think about some of the biggest brands you know, more often than not you will be able to remember their logos. (more…)

3 Clues to Transform your Website into a Marketing Machine

Posted on September 15, 2016 by Wes Towers in Marketing Melbourne

Did you spend thousands of dollars to get your business website up and running only to find it hasn’t made you a dime? Many of the people I meet have had this experience. Many are paying a considerable amount of money for ongoing ‘maintenance’ where in actual fact the website has sat there for years and never been touched. (more…)

Effective Colour Selection

Posted on September 08, 2016 by Wes Towers in Graphic Design Melbourne

Colour has an immense impact on our perceptions in this world. Many things can be perceived as attractive because of their colours or colour combination. Colour harmony plays an extremely prominent role in how objects and structures are created and designed, be it in architecture, art, advertising, graphic design and web design. (more…)

Common Branding Mistakes

Posted on September 01, 2016 by Wes Towers in Branding & Logo Design

Establishing a brand is a fundamental aspect of any business. Having a brand that stands out in your industry gives you an exceptional advantage over your competitors. Businesses rely on successful branding in order to help their products establish presence in the market. (more…)

Choosing a Graphic Designer in Melbourne

Posted on August 25, 2016 by Wes Towers in Graphic Design Melbourne

Choosing a graphic designer in Melbourne should be a carefully considered business decision. You might already have an idea of what you are looking for your short term design needs. However, when it comes to building a successful relationship with a graphic designer in Melbourne for the long-term, you should consider their potential to become your creative partner. Here are some tips that will help you effectively choose a graphic designer: (more…)

Graphic Designers, Lets Take Back Control of Branding

Posted on August 18, 2016 by Wes Towers in Branding & Logo Design

There is a lot of confusion about branding and what it actually is and and isn't. The new wave of so called 'branding experts' is in my opinion are making matters worse. They often speak a lot of jargon and fluff, producing massive reports that paralyse anyone actually trying to implement a strategy and move a business forward. (more…)