How to Use Outdoor Advertising

Creative outdoor advertising is probably one of the oldest forms of marketing that is still going strong today. It is a strategy often designed to create brand awareness in the minds of the masses. Outdoor advertising tends to be poorly targeted however it also can be very low cost per contact. You need to be selective where you position your outdoor advertising. The location will cause an association with your brand so you must make sure it is appropriate for your target market. If you were a florist in Werribee, adverting on the side of a South Yarra Pub isn’t likely to do much for your business. (more…)

How to Avoid the Most Common Website Mistakes

Ranking high in search engines is the goal for many website owners. You should be aware this is easier if your website has been designed from the ground up, to be friendly to search engines. Make sure you work with a web designer who understands the requirements of search engines. Here are some of the top mistakes often seen on websites: (more…)

How to Produce Profitable Website Content

Writing online content can be quite different to writing for print-based media. People tend to scan through web content quickly, not reading word for word, so headings, sub-headings and bullet points are extremely important since this is what is most likely to be read. In this post, you will learn key ingredients required for online copywriting success. (more…)

Does Advertising Still Work?

The short answer is yes. However, more than ever before your advertising needs to work hard to attract attention. Australians are inundated with an estimated 1,500 commercial advertisements from the mainstream media every week. On top of this, every day we’re confronted with ads on our buses, trains, at our supermarket checkouts… they even wait for us in our letterboxes. (more…)

Why Some Graphic Designers Love Entrepreneurs and Others Hate Them

An entrepreneurial spirit is needed to create or develop economically viable businesses, whether new businesses, new groups within companies, or any other new venture. Entrepreneurship is a very powerful attitude that creates the majority of innovation, job creation and philanthropy in Australia. Entrepreneurs are able to find a balance between the two sides of the brain and put into action a balance between creative and analytical thinking. That's why working with Entrepreneurs is in my opinion, fantastic for graphic design firms. Working at the grass roots level of a new business venture and see it develop into a fully-fledged business is an exciting proposition for most creative types. (more…)

How to Structure Your Website for Maximum Results

Planning your website architecture sounds technical, but really, it doesn’t need to be. All you need is a pen and paper and start scribbling down how your website will flow. For those that prefer to do it on a PC, you could use a simple Word document or a spreadsheet, so you can map out the pages and navigation you want included. A more complicated diagram may be required for large scale websites. However, for most businesses, this is overkill. Just make sure you include all the details of the framework and requirements for your website. Mistakes in website creation can be expensive and difficult to fix, so it is vital that you take the time to map out the structure of your site based on your specific needs. You don’t need to know all

Your Own Ultimate Website Strategy

Creating your ultimate website strategy is a process that you should go through with care and thoughtful planning. This should involve not only establishing the design for your website but the overall strategy behind what you are intending to do. You should have a clearly defined plan for your website, knowing want you want it to produce for your business. (more…)

How to Build Online Communities

A fantastic goal for your website is to communicate with your existing customers, so they start talking about you and increase word-of-mouth. Community-based modules and other interactive features like product ratings, forums, loyalty clubs and comments are all great ways for your customers to interact with your brand. If they are happy with you, they may become raving fans. You could even take it to the next level and add more energy to your website with podcasts, videos or interactive demos. There are so many aspects of a website to consider. The most important thing is to invest in a website which you can expand into new areas and opportunities as you progress as a business. (more…)

Graphic Design and the Human Mind

Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics. Understanding how the brain influences human behaviour can give you insight into how to approach graphic design from a different perspective—and get a better return on your investment! (more…)

Hot Tips For Choosing A Graphic Designer

As a business owner, it is likely that you are going to need the services of a skilled graphic designer at some point, probably more than once. The final results you receive will depend entirely on the knowledge and skills of the professional you choose for your graphic design needs. How can you find the perfect graphic designer for your company’s needs? Many people find their graphic artist by checking with design companies or freelancers, taking referrals from other companies or business associates, posting free classifieds in online design forums, or through online graphic design contests. All of these are great ways to find leads for hiring a graphic design professional but there are also factors you need to consider when deciding if a graphic designer fits your needs. When making your decision, look at

Search Engine Optimisation and Social Media

Search Engine Optimisation (SEO) and social media can be a confusing topics to address because they mean different things to different people. There are many tips out there to help you get more traffic to your website. Always ask yourself, ‘Is this strategy designed to trick search engines into sending me traffic I probably don’t deserve?’ If it is, stay away from it completely. It is what they call black-hat SEO and can get your website downgraded in the search engines, worst still blacklisted completely where you will be sent no search engine traffic at all. (more…)

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