Category Archives: Marketing Melbourne

Offering online and offline marketing advice, news, resources and hacks. Posts by Wes Towers, founder of Omnific Design in Melbourne.

The Ultimate Referral Machine – Free Extract

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connections
While the Internet and social media has the power to connect you with thousands of people and rekindle old friendships, it can make us lazy when it comes to creating and working on meaningful relationships. In the past, keeping in touch with people meant calling them on the phone, sending a letter or meeting face to face to catch up. It was all about personal connections. (more…)

Follow-up Marketing for Personal Trainers

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Strategy Development Melbourne
In the personal training industry, people are often just not ready to buy. For this reason, you need a marketing strategy to stay in touch with prospects. We have already touched on eNewsletters. They are really the ultimate follow-up strategy, particularly when you have a large list of subscribers. There are other follow up strategies you should consider particularly when you are starting out with very few contacts and can afford to invest more time into attracting new clients. (more…)

Refining Your Marketing Tactics For Your Target Market

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Social Media Marketing
Marketing your business hinges on how well you know the target market you are selling your services or products to. The more you understand about your target market the better you will market to them. Your goals should be to connect with a group of individuals who are your ideal customers. If you are unclear who your target market is, define your ideal customer and make people with those characteristics your target market. (more…)

The Top 5 Personal Training Promotional Products

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Strategy Development Melbourne
Once you have created your brand vision and your logo design. It’s time to promote it and get your brand in front of your target market as regularly and as cost effectively as you can manage. Uniforms and cars are often the strongest branding opportunities for personal trainers however they can also be supported with other branded promotional items. These items are great to hand out during trade shows and other networking events. You could even pass them out as part of a personal training starter kit for new clients. The more exposure they have with your brand, the more likely they will form a strong connection and relationship with your business. Branded promotional items can help remind your prospects and clients of your business, especially if they are useful items that they would use

Advertising Words and Graphics That Sell

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Star graphic
Creating a successful advertisement to promote your business requires the combination of effective graphic design and the creation of a strong marketing message. Developing an ad that sells requires the skills of an experienced marketing professional. If you don’t have the budget to hire a marketing consultant, then you need to know some of the tricks which will help you create a successful advertisement for your business. Catapult your business into the marketplace and communicate an effective message to your potential clients. (more…)

Developing a Killer Barbeque and Elevator Pitch

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Social Media Marketing
In a life coach business, you are the business in so many ways. You are the product, so people will want to ‘try before they buy’. They will want to communicate with you to see if you can help them. This applies to every aspect of your business development, including your marketing strategies. One of the most important things you need to arm yourself for is answering the common question, ‘What is it you do?’. Prepare for this and have a good response ready. (more…)

Do You Think Like a Guerrilla or a Baboon?

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RankBrain
If you are running a small ormedium sized business and competing with the big guys you need to be able to market smarter not harder. You need to think like a Guerrilla. If you don't know what I mean you will by the end of this article. Without clever, well designed marketing strategies you will find it hard to beat your competitors on their terms, fighting like a baboon. (more…)

Niche Marketing for Life Coaches

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Website Traffic
Focusing your positioning and branding efforts on a specific group of individuals who have similar needs is known as niche marketing. If you are able to target a profitable niche successfully with your brand and positioning statement, you are set to book yourself solid. Choosing the right niche is the key to profitable life coaching. Choosing the wrong niche could be fatal to your business. (more…)

Life Coach Positioning and Branding

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Melbourne Australia designers
Positioning and branding are among the biggest buzz words in marketing these days. However, there still seems to be a lot of confusion about how to apply them in business. These two keys to your business will establish how viable and prominent you are in the minds of your prospects and what you are known for in the life coaching industry. You must learn how positioning and branding can be used for your business so it will bring in the results you desire. (more…)

How to Promote Your Life Coaching Business

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designer selection
There are many, many promotional options you could use to market your life coaching business. Knowing what not to do is just as important as knowing what to do in marketing. What works for one coach may be completely different to the next coach. Be realistic about the media you plan on using to advertise. If you plan on using media other than your website, make sure it’s likely to produce a good return on investment in a timely manner. (more…)

White Label Reseller Partners

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Social Media Marketing
Over the years, Omnific Design has worked closely with some of Australia's best marketing consultants, website companies and printers. In that time, we have supported these businesses as a back-office studio, thats why we created the White Label Reseller Partners program. You can act as a middleman or we can deal directly with your customers, it's completely up to you. Not only do we have the capability to design and manage your customers projects, (just like we do our own customers) we can also liase directly with your customers as a representative of your business. You can even set up an email address and print a company business card for us to use in meetings. You can be set up and ready to sell our services in a few hours however, we would prefer to discuss

Referral Partners Program

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Strategy Development Melbourne
Our Referral Partners program allows you to simply refer clients directly to Omnific Design and earn an ongoing commission. For each referral that converts to a sale, Omnific Design will pay you a commission for the lifetime of that client. If you are in a related business, a consultant or a coach this could be a great money spinner with little work from your end. We handle all the projects and client relationships all you need to do is introduce us with your prospect.

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Shopping Centre Advertising Still Delivers the Goods to Teens

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Melbourne Australia designers
For many businesses, advertising is a critical way of getting noticed and generating new revenue streams. With many advertising solutions to choose from, it takes many businesses some time to choose which advertisements offer the best results. When it comes to capturing the lucrative teen market segment, it seems that Shopping Centre advertising is the way to go, according to recent research. (more…)
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