Category Archives: Marketing Melbourne

Offering online and offline marketing advice, news, resources and hacks. Posts by Wes Towers, founder of Omnific Design in Melbourne.

Direct Mail That Drives Customers Online

Direct mail still works, although it’s much more likely to direct recipients online these days, rather than to a bricks-and-mortar store, or the phone. US firm ExactTarget found that even young people, whom they had expected to show no interest in direct mail, admitted to having bought something after receiving direct mail about it. There are some other interesting findings about direct mail too. (more…)

Personal Sales vs. Direct Marketing – Which Suits Your Brand Personality?

When you’re wondering where to spend your marketing budget it can be helpful to clarify the plus and minus points of personal sales, and direct marketing. You may end up using a mix of both, but the question is, where does the balance of greatest benefit lie for your particular business? Here’s our list of personal versus direct marketing pros and cons to help you decide. (more…)

The Money Back Guarantee

It takes a lot of courage for a business to offer a money back guarantee to its customers. Returns are bad enough, but refunds are something that few business can cope with. Nevertheless, the money back guarantee has become increasingly important in the online environment, and those businesses that offer it have only to gain. (more…)

How B2Bs Can Get More from Their Marketing Database

You’re a marketer and you’ve just written a stack of great promotional leaflets. You give them to the postman and he distributes them. Most of them are never read because they are sent to vacant addresses or to people who are no longer interested in what you have to offer. Of the thousands sent out, maybe you get a couple of tyre kickers and that’s it. How can you make sure that won’t happen again? (more…)