At first glance, stories and businesses don’t seem to have much in common. But if you visit the websites of big companies, you’ll find there an About or History page full of stories. You know, how the big wigs started really small, in a garage or shop or campus room with $50 to their name...
Businesses and the stories they tell
Businesses tell stories in many different ways. Take companies that make video-games for example. Many release videos that show the story of the making of their next product, sometimes beginning with the ideas that started the project, and continuing with the development, and ending with the final stages of the production.
Furniture makers and retailers often tell the story of their most popular products, from their inception to the preset day, showcasing the developments that they had
