Digital Marketing Blog | Online Marketing Melbourne

One Page Website – Self Assessment Checklist

Posted on June 11, 2014 by Wes Towers in Web Design

If you already have a webpage and are in the process of reviewing it, here are some questions you should ask yourself. If you are about to begin a new one page website these questions should also prove to be useful throughout the process.

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How to get the most out of your B2B Digital Marketing

Posted on May 28, 2014 by Wes Towers in Marketing Melbourne

Everyone is looking to get the most value out of their marketing, especially in the current economic climate. A lot goes into successful B2B marketing, and here are a couple of things we’ve learned that can help your marketing to be more effective. (more…)

Are you on top of the latest search trends?

Posted on May 21, 2014 by Wes Towers in Anti-Mainstream SEO

We don’t really ‘search’ these days do we? We ‘Google’. The business name of the world’s premier search engine has turned into a verb, and how’s that for brand personality and recognition? (more…)

How to Win Friends and Influence People

Posted on May 14, 2014 by Wes Towers in Marketing Melbourne

It’s a great title isn’t it? Even if you don’t know who wrote the book (and it was Dale Carnegie by the way) the phrase has transcended its origins, and become a cultural icon. This book should be on every marketer’s reference shelf. (more…)

Measuring your One Page Website Success

Posted on May 07, 2014 by Wes Towers in Web Design

With a one page website, there are only a few key metrics that you need to monitor to understand how successful your online marketing strategy is:

Unique Visitors
Conversion Rate
Traffic Sources
Cost per Acquisition

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How to Attract Visitor to a One Page Website

Posted on April 16, 2014 by Wes Towers in Web Design

It can be very difficult to get a one page website to rank highly in search engines. Search Engine Optimisation may not be the best way to attract visitors to this type of website. You could try Pay Per Click (PPC) such as Google Adwords, If you have created a very specific message then your PPC campaign should be very much in line with that message. By targeting very specific keywords related to your core message and writing an ad specifically for that message will mean you attract highly targeted visitors. This should give you the best possible response rate. As an added benefit, it will probably be cheaper per click than generic keywords and give you a better Return on Investment (ROI). Read more No Comments

How to Select a Melbourne Web Design Company

Posted on April 09, 2014 by Wes Towers in Web Design

Whether you want to enhance your existing website or create a new one from scratch, you should choose a Melbourne web design company that’s professional, experienced, and affordable. Before you begin your search it’s important to understand that web design means so much more than aesthetics; it includes marketing, copywriting, search engine optimisation, programming, as well as tracking. The ideal Melbourne web design company you choose to work with should have a solid understanding of each of these aspects. (more…)

You’re a Gun Public Speaker

Posted on April 01, 2014 by Wes Towers in Marketing Melbourne, Web Design

You've got great knowledge
You want more people able to access you
You can only be in so many places
You want to make more passive income

This infographic is for you... (more…)

How to Hijack The Hottest News

Posted on March 19, 2014 by Wes Towers in Content Marketing

The Web has become the preferred news platform for many people, especially since the wide adoption of smartphones and tablets. It’s a lot easier to be selective with Web news than with TV or radio news, to choose only the channels that interest you and to block the others, to follow discussions, to decide how and when you can receive them. (more…)

Why Newsletter Subscription Thank You Pages & Emails Are an Untapped Gold Mine

Posted on March 12, 2014 by Wes Towers in Newsletter Design

Thanking people for subscribing to your newsletters, whether through a thank you page on your website or a thank you email, is an effective way to strengthen your relationship. It’s also a massive opportunity to subtly market to them your products or services. Here are the two of the biggest benefits thank you pages/emails have to offer. (more…)

The Power of a One Page Website

Posted on March 05, 2014 by Wes Towers in Web Design

There are a number of reasons businesses choose to launch a one page website. Often it’s due to budget restraints or it may be a short-term solution while a more in-depth website is being developed. Maybe its to target a small niche and sit separately to your regular, corporate website. Whatever the reason, let’s be perfectly clear… don’t underestimate the potential of a one page website. It may actually prove to be more effective for your business than a fully-fledged, multi-page website. One page that is effectively designed may be all your business needs to generate significantly more leads and sales.

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The Content Driven SEO Strategy

Posted on February 26, 2014 by Wes Towers in Content Marketing

Why focus on content marketing and not some other type of marketing or advertising? Content has always been, is, and will continue to be the number one source of organic traffic. It’s what Web users look for. It’s what search engines love. It’s what stands the test of time and helps you saunter through all those search engine algorithm changes that make your competitors’ SEO ranking plummet. (more…)

Want the SEO Magic Bullet?

Posted on February 19, 2014 by Wes Towers in Anti-Mainstream SEO

The SEO magic bullet is this: fresh, original, relevant, high-quality content written primarily for people and not search engines. If you have that on your website, you have nothing to worry about. No Google algorithm changes will ever have a negative impact on your search engine ranking. (more…)

The Money Back Guarantee

Posted on February 12, 2014 by Wes Towers in Marketing Melbourne

It takes a lot of courage for a business to offer a money back guarantee to its customers. Returns are bad enough, but refunds are something that few business can cope with. Nevertheless, the money back guarantee has become increasingly important in the online environment, and those businesses that offer it have only to gain. (more…)

Simplicity Is the Best Strategy

Posted on February 05, 2014 by Wes Towers in Marketing Melbourne

‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away,’ said Antoine de Saint-Exupery, and how right he was! It’s true not only for literature and art, but for marketing as well, which come to think of it, has become an art. (more…)