Content Marketing | Omnific Design

Using a Blog to Highlight Brand Features

Posted on July 30, 2014 by Wes Towers in Content Marketing

When clients come to see us about marketing solutions, writing a regular blog is usually part of the discussions. A blog can help to build your brand identity, and highlight your brand features. But is it okay to use a blog to sell your goods or services directly? It’s an interesting question, and here’s our take on it. (more…)

How to Hijack The Hottest News

Posted on March 19, 2014 by Wes Towers in Content Marketing

The Web has become the preferred news platform for many people, especially since the wide adoption of smartphones and tablets. It’s a lot easier to be selective with Web news than with TV or radio news, to choose only the channels that interest you and to block the others, to follow discussions, to decide how and when you can receive them. (more…)

The Content Driven SEO Strategy

Posted on February 26, 2014 by Wes Towers in Content Marketing

Why focus on content marketing and not some other type of marketing or advertising? Content has always been, is, and will continue to be the number one source of organic traffic. It’s what Web users look for. It’s what search engines love. It’s what stands the test of time and helps you saunter through all those search engine algorithm changes that make your competitors’ SEO ranking plummet. (more…)

5 Tips For Making Profitable Case Study Videos

Posted on January 29, 2014 by Wes Towers in Content Marketing

Case study videos can help you turn your business successes into a magnet that draws new customers to you. More powerful than simple testimonials, case study videos highlight the value of your products and services, and show prospective customers how you can solve their problems. Here are some tips for making profitable case study videos that will make a lasting impression on your customers. (more…)

How Do You Engage Your Target Market Online?

Posted on January 15, 2014 by Wes Towers in Content Marketing

Simple Answer: Blog. Details Answer: It takes more than good writing or graphics to engage a target market. An article or blog post that’s excellently written yet lacks a compelling message or call to action will fail to have an impact on your audience. Some will read it, some may comment on it, some will share it, but your conversion rates and sales probably won’t increase as a result. Here’s how to fix that. (more…)

Become a Story Teller In Your Niche

Posted on January 01, 2014 by Wes Towers in Content Marketing

Everyone has a few stories to tell and blogging is the best online platform for telling those stories. Blogging is not just for young people, and it’s certainly not only for personal topics. It works extremely well as long as you don’t try to sell your readers all the time. (more…)

Does Social Media Marketing Work?

Posted on October 09, 2013 by Wes Towers in Content Marketing

For some it does, for many it doesn’t. Big brands that already pour large sums into advertising, online and offline, use social media for branding and do it with great success. Of course they also use it to push their products, but they do this subtly, with little or no direct promotion. One of the biggest reasons they use it is for damage control. Hopefully as a small business you don’t have too many spot-fires in social media you need to deal with. (more…)

Storytelling Sells

Posted on September 25, 2013 by Wes Towers in Content Marketing

At first glance, stories and businesses don’t seem to have much in common. But if you visit the websites of big companies, you’ll find there an About or History page full of stories. You know, how the big wigs started really small, in a garage or shop or campus room with $50 to their name...

Businesses and the stories they tell

Businesses tell stories in many different ways. Take companies that make video-games for example. Many release videos that show the story of the making of their next product, sometimes beginning with the ideas that started the project, and continuing with the development, and ending with the final stages of the production. Furniture makers and retailers often tell the story of their most popular products, from their inception to the preset day, showcasing the developments that they had

Essential SEO for Bloggers

Posted on September 11, 2013 by Wes Towers in Content Marketing

For small businesses and individuals, free blogging software like WordPress is excellent because it’s partly optimised for search engines straight out of the box. In other words, nine times out of ten it will be easier to rank well if you use WordPress instead of building your own blog from scratch. Best yet, you can run your entire marketing website through WordPress so you only need to learn one software platform. (more…)

Why Social Media Marketing Isn’t All It’s Cracked Up to Be

Posted on June 26, 2013 by Wes Towers in Content Marketing

Is social media really free, as it’s always advertised to be? Twitter, Facebook, Google+, Pinterest and YouTube all enable business to set up profiles and pages and connect with their customers without paying anything for it. The big question is, if social media is free to use, is it really a free marketing strategy? (more…)

Are You Still Unconvinced About Using Social Media to Highlight Your Brand?

Posted on June 05, 2013 by Wes Towers in Content Marketing

Sometimes when we discuss social media strategies with clients, they tell us they aren’t convinced there’s likely to be a real return on their investment of time, if not money. While we don’t advocate spending a great deal of time on social media, judicious use can be very effective, and relatively simple to carry out. (more…)

What the Social Media Guru’s Didn’t Tell You

Posted on May 16, 2012 by Wes Towers in Content Marketing

Most people I meet understand social media can be a powerful business strategy that can help grow a business exponentially. They understand it can help them reach new audiences and acquire new customers. Here are three things every entrepreneur must know before getting involved in social media. (more…)

LinkedIn Profiles for B2B Entrepreneurs

Posted on May 09, 2012 by Wes Towers in Content Marketing

When social media is concerned, we have found LinkedIn is the best way to become known in the professional, business to business environment. Facebook or Twitter are great if you are marketing a feel good product to the general public but when it comes to b2b. LinkedIn is the way to go. (more…)

Is Your Sales Funnel Still Working?

Posted on January 28, 2011 by Wes Towers in Content Marketing

Chances are it probably is not working as well as it did in the past. It is probably requiring an ever increasing amount of time, energy and resources to produce the results it once did for your business. You are not alone! The old sales and marketing model is changing, particularly in recent times where social media has really taken off. (more…)

How to Write the Best Life Coaching Articles

Posted on September 22, 2010 by Wes Towers in Content Marketing

People often ask what the right length of content is. The simple answer is as long as it needs to be to get your message across and no longer. If that means writing 200 words, great, but sometimes it may take 600. Never write more than 800 words of copy for one web page though. Articles longer than this are often seen as long-winded and boring. You should split this content into a series of articles. (more…)

Category Archives: Content Marketing

Businesses and the stories they tell