Content Marketing | Omnific Design

Twitter Tips for Business

Posted on August 04, 2016 by Wes Towers in Content Marketing

Regardless of whether you are a regular or a newbie on Twitter, there are times when all of us could use some help to catch the interest of people. You may want more followers or would want to form more conversations with other users. Trust me, we have tried just about everything on Twitter and have found what we believe works best. It is still a new technology, so we are open to new ideas and suggestions so feel free to add them to the comments section below. (more…)

How to Generate Website Traffic for Free

Posted on July 21, 2016 by Wes Towers in Content Marketing

There are many different ways for you to generate website traffic. It’s fantastic to have a great corporate image design and logo strategy implemented on your site; however, the real question is whether you are getting enough site traffic free of charge. Although there are many methods which you could pay for to get traffic, there are free alternatives that you can take advantage of, if you are prepared to put in some time to do so. With these free techniques, you will be able to save money and grow your number of website visitors exponentially. (more…)

Content for the Time Poor

Posted on April 07, 2016 by Wes Towers in Content Marketing

We have all probably heard content is king online, yet many businesses still struggle to create content that produces results. Part of the problem is probably the way we often define content. When most of us think content we think text. (more…)

Unconventional Target Audience Profiling

Posted on March 03, 2016 by Wes Towers in Content Marketing

It’s time to break out of the trap of publishing stale, heartless, boring content. As a blogger, I have hit rough patches and have struggled to produce great content until one day I found the solution to my problem – I found a way to quickly find out what makes my readers tick. I was able to put together simple steps to understand exactly who they were. (more…)

Viral Marketing: Marketing for Next to Nothing

Posted on February 24, 2016 by Wes Towers in Content Marketing

Three times in the last 2 weeks I’ve been asked for tips on cost effective ways businesses can market themselves for next to nothing. The first strategies that jump to mind are social media and viral marketing. (more…)

Getting Started in Social Media Marketing

Posted on December 09, 2015 by Wes Towers in Content Marketing

Social media marketing has the great advantage of providing not only exposure, but also feedback. Feedback is crucial for any business. (more…)

Sharing the Love on Skype

Posted on November 11, 2015 by Wes Towers in Content Marketing

Sharing interesting content online has become the norm for many website users and Skype now wants a piece of the action. The team at Microsoft have released a new “share” button for Skype users they hope that web developers will start to install on websites. It will be very similar to other share buttons that Facebook, Google+, Twitter and LinkedIn already use. (more…)

Google Game Changer: “RankBrain” – We love it!

Posted on October 27, 2015 by Wes Towers in Anti-Mainstream SEO, Content Marketing

Out there in the Search Engine Optimisation world, there's been a lot of talk about "RankBrain". It's putting dodgy, blackhat SEO companies into a tail-spin. It's becoming evident that their deceptive strategies that are designed to trick Search Engines into ranking a website higher will be far less effective. (more…)

The Daily Social Media Workout

Posted on September 23, 2015 by Wes Towers in Content Marketing

Many entrepreneurs shy away from using the social media networks mainly because they can’t see how it may benefit their business. They also may not want to dedicate the resources necessary to become part of an online community that could, if used correctly, help their business grow and become part of a positive influence on their reputation. (more…)

The Power of Testimonials and Success Stories

Posted on June 24, 2015 by Wes Towers in Content Marketing

There are a lot of sharks online these days. You can't really be sure who is a legitimate business and who is not. I'm sure we have all visited websites that look really professional and then when we make an enquiry we discover they are not quite what they said they were. You must overcome this by building credibility. (more…)

WordPress: Marketing Blog Basics

Posted on May 20, 2015 by Wes Towers in Content Marketing

Once you already have your own website, one of the things you should focus on doing is to make sure your site will be indexed by search engines like Google, Yahoo and Bing. While you can get noticed just by your website alone, you can give this a bit of a push by blogging. The articles you post in your blog will draw in the attention not just of search engines, but also of your target audience who are into looking for information when they visit websites. (more…)

How to Commercialise Your Blog?

Posted on January 14, 2015 by Wes Towers in Content Marketing

I’ll probably get a lot of hate mail as a result of what I’m about to say. Blogging can be a powerful profit generation tool. When you have a large blog following and attract a lot of traffic from search engines why not cash in on it. Just be careful if you plan to take your blog and commercialise it. You need to get the balance right. Beware, you will lose a few readers in the process. If your content is high quality and you have built strong connections with your readers, you can introduce lead generation strategies with minimal damage. These are the three options I would suggest considering. (more…)

Blog Your Way to the Top – 9 Practical Tips

Posted on October 15, 2014 by Wes Towers in Content Marketing

In recent years blogging has become increasingly popular, especially for organisations that use it to connect with their customers and subtly market their products or services to them. Creating a blog, linking it to your business website, and updating it from time to time is no longer enough. Not if you want to generate lots of traffic through your blog. (more…)

Online Promotion Strategies to Grow Your Business

Posted on September 08, 2014 by Wes Towers in Content Marketing

Creating a successful online promotion strategy for your Melbourne business involves more than just developing a website, writing the occasional blog post and sharing information on social media. It requires being vigilant, strategic, and learning how to analyse your activities to ascertain what is working and what isn’t. (more…)

Making Your Internet Promotion Strategies Work for You

Posted on August 11, 2014 by Wes Towers in Content Marketing

There’s a lot of discussion these days about the importance of developing a good content marketing strategy, and creating top-quality content for SEO purposes and to give your audience a great experience with your business. You probably also hear a lot about how important it is to inject regular, fresh, relevant content into your site as part of your strategy. (more…)

Category Archives: Content Marketing