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Graphic Design & Web Design Melbourne
Omnific Design has Rebranded to Uplift 360
Category Archives: Anti-Mainstream SEO
We are “anti-mainstream SEO”. We believe in building high quality websites with high quality content that attracts the attention of search engines, but more importantly, humans!
In the olden days of the search engines, which can literally mean months ago, you could still get away with building thousands of poor quality links and see an excellent improvement in your Search Engine Rankings. For this reason, many SEO gurus would basically spam the internet with junk content to create more backlinks to their customer’s websites. They would syndicate rubbish content, swap links with dodgy websites and use all sorts of deceptive ‘black hat’ SEO strategies.
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In order to creating meaningful, long lasting connections, you need people to connect with. While your website design, content and the product or service you deliver might be great, your website might not be getting the traffic you want or you are not getting the right people visiting the website to connect with.
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It’s pointless creating a visually stunning website if very few people ever see it. When working on an entrepreneurial website development, it is not just human visitors you must consider; you also need to make your website attractive to search engines to earn more respect from the search engine spiders looking for valuable information. In order to be noticed by the human visitors your website has to be visible on top of the search engine results. The best way to accomplish a more prominent placement in the search results is to keep your website fresh and regularly update content.
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Once upon a time, in a cyberspace long ago article marketing through directories was an extremely powerful tool to increase search engine traffic. Basically, people were submitting one article to hundreds of article directories with the intention of building a massive number of inbound links to their website. That was before Google included the ‘duplicate content’ rule. Now the question is, are article directories any advantage to search engine optimisation at all?
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