Project Snapshots

4 Big Website Mistakes Beginner Entrepreneurs Often Make
Web Design - Melbourne SEO
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 25 January 2012

While entrepreneurs starting out don’t need to be SEO (Search Engine Optimisation) or marketing experts to run a successful online venture, it’s important that they do avoid the major mistakes that disrupt many business websites.

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The Secret to Cash Cow Email Marketing
Web Design - Melbourne Email Marketing
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 18 January 2012
Many entrepreneurs use email marketing techniques that prove to be effective only for a short time, after which the conversion rates slump. This happens in fact with quite a lot of ‘recommended’ email marketing strategies on the web. By contrast, the following strategies aim to achieve more consistent, profit generating results, over the long term. Add a comment
 
Designer v Developer: FIGHT! FIGHT! FIGHT!
Web Design - Melbourne Website Strategy
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 11 January 2012

Sadly, this is often what happens when the personalities of graphic designers and web developers clash however it doesn’t need to be this way. When designers and developers work together to complete a project, they are both focused on achieving the best possible end result but they often clash on different aspects of the project. So who should be in charge? Who is more important? Many people have a definitive answer to that and that answer usually depends on who is being asked. In truth, the designer and the developer are equally important to a project and both have ideas, opinions, and insights that contribute to the overall success. How are these two types of professionals different and how can they learn to work through their differences? First, it is important to understand what drives each individual in his or her business.

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Killer eNewsletter Strategies for 2012
Web Design - Melbourne Email Marketing
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 04 January 2012

Planning to run an eNewsletter in 2012? Have you already planned your goals and objectives for the coming year? Have you considered how your eNewsletter ties in with your overall marketing plan?

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Sales Supercharge Strategies for Entrepreneurs
Marketing - Melbourne Sales and Marketing
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 28 December 2011

As an Entrepreneur or small business owner, you are probably busy with managing your day-to-day operations. Having a hard time finding the hours in the day to focus on marketing your business? You are not alone.

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