The success of internet video marketing is not determined by the size of your budget. What makes video marketing work are the strategies and processes you should follow to make it happen. These tips have the power to significantly improve the success of your video marketing efforts.
- Make sure your video has structure and a purpose.
- Identify a problem your target market has.
- Present a solution to this problem.
- Direct your target audience to take the next step.
Broadcast Your Internet Video Marketing
You should tailor your video to appeal to your target market and then broadcast it. Submit it everywhere you can. The hard work is already done creating the video so you should make the most of it and submit it to a variety of video directories and social media sites. The idea is to get as many people as possible to see it and hopefully share it with others. Use social networking sites like Facebook, Twitter and MySpace to get more viewers to your video. It’s really similar to word of mouth marketing. If you provide something engaging and worthwhile, people will share it.
Cost-Effective Internet Video Marketing
You do not have to spend much on internet video marketing at all. In fact, you could probably do it with the tools you already have at your disposal right now or with a few free tools you can download online.
You can simply use a Digital Video Camera or even your PC Camera, iPhone or Blackberry to record a video. For editing your video, Windows Movie Maker is freely available. Another fantastic tool to consider using is Camtasia Studio, for your editing purposes. This tool is easy to use and will help you learn the video editing basics.
People see videos as a personal connection so they don’t expect a flashy video production. It’s the content and personally engaging nature of videos that make them work. From a marketing perspective, what matters most is your ability to deliver your message clearly and effectively through your video.
If you are going to spend anything on video marketing, purchasing a digital video camera should be your first priority. While you can use a PC camera, iphone or many other devices, investing in a good quality video camera is well worth the investment. You do not need to buy the top of the range equipment, a simple camera that can work with your PC will be fine. You should focus most of your energy on making your video informative, useful and entertaining, not on the technical production. The popular marketing rule, KISS or Keep It Simple Stupid applies to internet video marketing.