The popularity of online video marketing has increased rapidly over the past few years. People have become increasingly visual and are now using the Internet even more than they watch television. The technological capabilities of the internet have also increased rapidly. Where once it was impossible for most people to view a video online, now almost everyone in the Western world has fast enough internet connections to handle it. In fact many people are now even watching full-length movies on home PC’s.
It hasn’t taken long for savvy internet marketers to see this trend and start marketing through video sites such as YouTube. However, for many it can be a daunting challenge to get started. The purpose of this ebook is to help you overcome these challenges and get started quickly and cost effectively.
What Internet Videos Are People Looking For Online?
Some are looking for entertainment and some are looking for information. If you can create entertaining, informative videos you are sure to get fantastic results. These days a basic banner ad online may get you some web traffic and some sales but when you compare it with the capabilities of an informative and entertaining video it’s unlikely to produce the same results. Not only will people watch your promotional video, they will go another step and share it with family and friends if they find it interesting or believe it will be helpful to others. If they have a website or blog, they could even place your video on there. Just imagine the number of people you could reach if this started happening for you.
The next big thing online will be internet based video, in-fact it is already here. Online video marketing can be cost-effective and easy to do yourself. If you already have a website or blog, adding a video to it is now a really simple process. While you should not abandon using text and photos altogether, the additional impact of placing videos on your website is likely to engage more of your target market, improve your search engine results and keep people on your website longer.