Generating leads online can be a challenge for many businesses in today’s tough online marketing environment. Businesses that succeed keep on at it and don’t let themselves be discouraged by an initial lack of results.
Visitors to your site will be more likely to sign-up to your newsletter, forms or become your friends or followers on social media sites if you give them useful resources in return, such as free guides or eBooks. Offer a good incentive and your subscribers’ count will sky-rocket.
Build a sense of urgency
Good offers as attractive as they are, will have a bigger impact when they include a deadline. Deadlines motivate customers to act upon your call to action right now. Without deadlines, customers will just take some time to think about your offer, and leave your site, and usually they will forget about your offer.
Write compelling headlines
In many cases, headlines are more important than the rest of the content on the webpage. Online marketing needs catchy, audacious, even provocative headlines. If you have trouble coming up with great headlines, write the content first, and the headlines last, and see if that helps.
Use one consistent call to action
Too many calls to action on your site will confuse the visitors, while they wonder what they should do first. They often end up leaving your site without having taking any action. Great web design always enhances your calls to action, so you really want to consider hiring a professional web design provider (Hint: Call Omnific Design).
Use big Buy/Subscribe/Join buttons
A professional graphic design service provider can create big, clear, attention-grabbing buttons to attract more clicks. To be effective, buttons need to fit with your web design, and be placed under headlines and near your call to action.
Finally, increase you ability to generate leads, as well as your conversion rates, by simplifying the lead-generation process. Replace long text with a short video, reduce the number of fields your contact forms require, shorten the sign-up process, and ask from visitors as little personal information as possible.