Marketing strategies usually depend on the kind of life coach you are. They are influenced by your experience, where you are located and the people you are trying to attract. In the life coaching industry, make sure you develop strategies that will let you build a relationship with your clients and prospects. Strategies that will let them know you, trust you and appreciate what you can do for them.
Here are some of the best marketing strategies to build up your number of clients and prospects:
- Getting referrals from other coaches, professions and clients.
- Web marketing which includes your website, eNewsletter and social media such as Twitter and Facebook.
- Direct or one-on-one contact with prospects through phone, email or meetings.
- Holding mini-workshops with particular groups you have targeted.
- Participating in networking events, associations and clubs.
- Doing some public speaking.
- Developing a referral network among trainers, lawyers, therapists, accountants and other professionals that complement your life coaching business.
- Information marketing, positioning yourself as the expert in your particular field of life coaching.
- Trade shows and expos.
- Holding teleseminars.
- Targeted print advertising campaigns.
What marketing strategies are you considering or have used in the past?
How achievable are these stategies in terms of costs, time required and your own skills?
Which of these stategies are most likely to connect with your target market?
As a Life Coach, your goal in developing marketing strategies is simple. Build a relationship. Once they are able to see your credibility and trustworthiness, they will value you as a coach. Stay away from describing what life coaching is about and show them the benefits and experience they will receive by working with you. Always remember in developing marketing strategies, you don’t want everybody to become your client. You just want those you are passionate about helping and those that will bring profits to your business. If prospects can find out exactly what you do, how you do it and the benefits of your service, they will contact you if and when they are ready. No more chasing people who are just not interested but are too polite to tell you. Let your marketing strategies do some of the qualifying and filtering of prospects for you.
What are the benefits that you provide your clients?
What can you promise or guarantee to your prospects?
What kind of experience are you planning to create for your clients?
What kind of marketing strategies do you think will help you qualify and filter prospects?
What do you plan to do to build a better relationship with your clients and prospects?
Regardless of the niche you are targeting, most coaches agree you should look out for broad-minded adults aged 25 to 65 years old. This isn’t a hard and fast rule, just something to bear in mind. You should also consider their income level, so you will have an idea on what they can afford. If you are just starting with your life coaching business, it might be worthwhile being negotiable with your fees. This will help you build up a number of clients and create momentum for growth, resulting in fantastic feedback. You could potentially get some great referrals and testimonials once you have that critical mass of clients.
What is the age range of the clients you want to reach?
What is the income level of the prospects you have in mind?
Will you consider negotiating your fees or even giving away free consultations? Why?
What other options are there to get more prospects or clients?