Unconventional Target Audience Profiling

It’s time to break out of the trap of publishing stale, heartless, boring content. As a blogger, I have hit rough patches and have struggled to produce great content until one day I found the solution to my problem – I found a way to quickly find out what makes my readers tick. I was able to put together simple steps to understand exactly who they were. (more…)

6 Things to Consider When Hiring a Graphic Designer

Graphic design is generally required at some stage in every type of business. There would be very few businesses that survive without needing some form of graphic design; even if it’s just a business card or website. Whatever field of business you are in, graphic design can be a fantastic tool to help you grow in today’s fast paced environment. It can be a daunting task for start-up or small businesses that have not had experience working with the design industry in the past. The prices and quality seem to vary dramatically as do the sales people. (more…)

What I Learnt about Business Growing up in a Cult

Most of us have read about the cult-like nature of brands like Apple. It’s mainly on a surface level and built around hype. What I want to know about are underground entrepreneurs who are pushing the boundaries a little harder than the big corporations do. Taking it into somewhat dangerous territory is what interests me most about the topic, given my own history. Let me explain…

Why Your Marketing Sucks and What To Do About It

Years ago you may have got away with simply placing a sign on the front of your business and waiting for people to walk through the door. These days’ businesses compete against a much broader market and the competition to get noticed has never been fiercer. In order to run successful marketing strategies today you need measurable tactics. For example if you do put a sign in your window, see how many people walk through the door in response to it. (more…)

Advertising: Everybody Does it but Does That Make it Right?

Advertising is a normal, everyday part of life in the mass consumer society we live in. We are bombarded with advertising messages every day. But does it still work? Should you still be advertising? Many small businesses rely of word-of-mouth marketing alone to grow their businesses. Is there still a place for traditional advertising techniques? (more…)

Are Apps the Next Website?

There’s a school of thought floating around that suggests App’s are the “new” websites. Some are suggesting all small businesses will one day have an App of their own, just like it has become the norm for every small business to have a website. I disagree for a number of reasons. Read on… (more…)

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