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Why Your Letterhead Design Could Be Costing You Big Time

Sounds a little dramatic I know however, in all your designed material there are many things communicated about your business. We often miss the little things. Be careful, it’s the little things that can cost your business big time. What is your letterhead design really saying about you? Does it fit with your overall marketing message? Does it communicate the quality of service or product you supply? Does it position your business correctly in your marketplace? (more…)

The Power of Image in Life Coach Marketing

Image is a powerful tool in life coach marketing. Getting and sustaining your target market’s attention visually is the key to good marketing design. It is where “the look” as well as the “call to action” of your business is conveyed in a clear sales message. A consistent image should not only be seen on your primary marketing device, your website, but also on print-based marketing material such as flyers, brochures and business cards, among others. It is extremely important that your image is consistent on all your printed pieces so they convey a marketing message that matches your practice’s vision and direction. (more…)

Should You Join an Online Affiliate Program?

Affiliate programs are very popular way to make money online from home. The attraction is you don't need any product or service to sell of your own, you simply refer people online to others where they purchase and you make a commission. These programs are networks of affiliates, advertisers and marketers, usually under the supervision of the affiliate program providers or managers. (more…)

If Content is King then Design is the Castle

Every King needs a strong, secure castle, without it they would be quickly overthrown by others. Isn’t that just like business, if you don’t set yourself up well you are doomed to fall. Even if you create a brand  business idea in a brand new niche, it wont be long before competitors come along for their piece of the action. If you don’t have a strong, secure castle, what chance have you got. (more…)

What is Your Business Card Costing You?

Are you losing sales because your business card isn't up to scratch? Are you winning business because your business card is causing your phone to ring off the hook? I have found at business networking events many people I meet hand over a business card they are obviously embarrassed about, almost apologising for it. It is a fascinating problem that such an inexpensive, yet widely used marketing tool can so often be overlooked. The quality of your business card speaks volumes about who you are as a person and a business. First impressions do last. (more…)

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