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Reciprocity and Reward

Reciprocity is an intriguing human behaviour that can be used as a means to market your company more effectively. It is a common human trait that works with a person’s sense of obligation. It is natural for people to feel indebted to someone who has been generous towards them, and is common for people to feel the need to repay kindness in some way. (more…)

Design Briefs – How to Balance Creative Freedom and Instruction

Odds are that when you hire a Melbourne graphic designer, you are doing so because you need the creativity and expertise he or she has to offer in the design field. It is likely that you may fall into one of two categories while working with your chosen designer: either giving rigid, highly detailed instructions for the project or simply turning over the project with the idea that your graphic designer will figure out what is right for the project. Which approach is better? Is it best to allow unlimited creative freedom or to lay out guidelines for every single step of the project? Let’s start by taking a look at the potential drawbacks of each approach. (more…)

How Websites are Indexed – Understanding Search Engines

The indexing of your website is one of the most important aspects of search engine optimisation (SEO). Before trying to grasp how indexing works, you should have a firm understanding of what SEO is and is not. In a nutshell, if you are creating a process to generate traffic to your website from search engines, then you are doing SEO. To be more effective, there are three key aspects of SEO you should understand. (more…)

Profit Pulling Business Cards

Hiring a professional graphic designer ensures that your business cards will not only appear professional, but also send the right message to your prospects and customers. While this is important, it does not guarantee your business cards will not be thrown in the rubbish and taken any notice of. Think about all the times you have done the same thing yourself. Imagine where all your business card probably end up after you have spent time and money to make them look decent. There is one simple, yet powerful tool that you can use to improve your business cards success, including a strong call to action. (more…)

Search Engines and Search Engine Optimisation (SEO)

There is a lot being said about Search Engine Optimisation these days. There are many strategies and tips out there that simply confuse most business owners. There are many SEO specialists out there claiming quick and effective results, often not telling you exactly what they are doing. You must be extremely careful who you use for your Search Engine Optimisation and the strategies they use. (more…)

How to Get the Best Letterhead Design in Melbourne

If you want to create a successful business, often it’s the little things that make the biggest difference. Your letterhead design is one of those little things that can make a huge impact on your bottom-line. Letterhead design and printing is a simple process right? You just whack your logo and contact details on the page and get the cheapest printer to produce a batch? Lets think about it, what will you be using your letterhead for?: (more…)

How to Revamp a Worn Out Brand

Although change can be daunting, it is essential in business. Even if you are a small business owner, it is vital to keep your business fresh and innovative, especially if you are targeting a younger demographic. Always be looking to innovate and be ahead of the competition. If you stop being open to change or new ideas, your business will be left behind. (more…)

Internet Video Marketing Secrets Revealed

The popularity of online video marketing has increased rapidly over the past few years. People have become increasingly visual and are now using the Internet even more than they watch television. The technological capabilities of the internet have also increased rapidly. Where once it was impossible for most people to view a video online, now almost everyone in the Western world has fast enough internet connections to handle it. In fact many people are now even watching full-length movies on home PC’s. (more…)

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