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The Key to Ranking in Search Engines

“Hold on, I’ll Google it…” Admit it, you Google. It’s nothing to be ashamed of — everybody does it. That little phrase, “Google it!” was unheard of not so long ago and today it echoes around offices, classrooms and homes all over the world. It’s testament to the way the internet has established itself as an integral part of our daily lives. (more…)

Internet Video Marketing Strategy

Video marketing is a powerful strategy to promote your website, services or products. It helps build credibility, trust and brand awareness. When internet video marketing is done well, it has the power of reaching huge numbers of people at no additional cost to you. For this reason, it can be one of the most efficient and effective strategies to grow your business. (more…)

Why Small Business Must Take Branding Seriously

Branding is crucial for any business including small business. Small businesses don’t have the huge budgets and manpower that larger competitors do however, successful branding doesn’t have to cost the earth and doesn’t require a huge team of people to make it happen. Small businesses tend to be more flexible and responsive so it’s about creating a strategic branding plan and sticking with it. (more…)

Social Validation and Marketing

The bystander effect refers to how people react upon experiencing a sudden event in a social situation. Bystanders seem to largely remain apathetic to someone in dire need of immediate help, even out in public when a large crowd is present. Research suggests a lone bystander seeing a person in physical need is far more likely to help than if they were part of a crowd. Studies suggest, the larger the crowd the less likely it is that someone will respond—providing nobody else breaks the trend and reacts. This reveals something intriguing about human behaviour: (more…)

8 Elements of Branding & Logo Design

Your corporate identity and branding is a visual representation to the world. A tired, unimaginative, dime-a-dozen logo design reflects a tired, unimaginative, dime-a-dozen business. You want your branding to reflect your unique personality, and speak to your customers about your credibility, experience and trustworthiness. In a nutshell, you need a graphic designer to design your logo. (more…)

4 Marketing Strategies to Increase Website Traffic

Most business people who have a website want more traffic. They want more products or services to be sold and more brand exposure. It is imperative that you not only generate traffic but high quality website traffic that is interested in your product or service. This kind of traffic is what will make your business flourish. Here are some marketing methods that could increase website traffic that you may not have considered. (more…)

Marketing Foundations for Life Coaches

If you want to build a long lasting, strong and secure life coach business you must build it on a strong foundation. Life coaching as a business won’t run by itself without the help of a great marketing plan. If you have an outline of the strategies you need to promote your business, you will be able to develop ways to make your practice a success in a shorter time-frame. Be specific, include the exact kind of service that you offer, your methodology and a clear description of the kind of clients you want to work with. (more…)

Reciprocity and Reward

Reciprocity is an intriguing human behaviour that can be used as a means to market your company more effectively. It is a common human trait that works with a person’s sense of obligation. It is natural for people to feel indebted to someone who has been generous towards them, and is common for people to feel the need to repay kindness in some way. (more…)

Design Briefs – How to Balance Creative Freedom and Instruction

Odds are that when you hire a Melbourne graphic designer, you are doing so because you need the creativity and expertise he or she has to offer in the design field. It is likely that you may fall into one of two categories while working with your chosen designer: either giving rigid, highly detailed instructions for the project or simply turning over the project with the idea that your graphic designer will figure out what is right for the project. Which approach is better? Is it best to allow unlimited creative freedom or to lay out guidelines for every single step of the project? Let’s start by taking a look at the potential drawbacks of each approach. (more…)

How Websites are Indexed – Understanding Search Engines

The indexing of your website is one of the most important aspects of search engine optimisation (SEO). Before trying to grasp how indexing works, you should have a firm understanding of what SEO is and is not. In a nutshell, if you are creating a process to generate traffic to your website from search engines, then you are doing SEO. To be more effective, there are three key aspects of SEO you should understand. (more…)

Profit Pulling Business Cards

Hiring a professional graphic designer ensures that your business cards will not only appear professional, but also send the right message to your prospects and customers. While this is important, it does not guarantee your business cards will not be thrown in the rubbish and taken any notice of. Think about all the times you have done the same thing yourself. Imagine where all your business card probably end up after you have spent time and money to make them look decent. There is one simple, yet powerful tool that you can use to improve your business cards success, including a strong call to action. (more…)

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