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Logo Strategy: Measure Twice, Cut Once.

Your logo should be a graphic representation of who you are as an organisation. It is an image that should help customers associate certain characteristics, values and attitudes with your business. For some companies, they have identified the importance of a logo in their overall business success. Just think about some of the biggest brands you know, more often than not you will be able to remember their logos. (more…)

Choosing a Graphic Designer in Melbourne

Choosing a graphic designer in Melbourne should be a carefully considered business decision. You might already have an idea of what you are looking for your short term design needs. However, when it comes to building a successful relationship with a graphic designer in Melbourne for the long-term, you should consider their potential to become your creative partner. Here are some tips that will help you effectively choose a graphic designer: (more…)

3 Things to Consider if you want to Turn Your Website into a Cash Cow

Whether you’re looking to attract new customers to your website, generate better on-line sales or establish new partnerships, there are many things to consider. Not only do you need to get the design right, but the functionality and search engine optimised website programming. While a website can be a powerful marketing tool, getting an effective website design off the ground can be challenging. (more…)

Twitter Tips for Business

Regardless of whether you are a regular or a newbie on Twitter, there are times when all of us could use some help to catch the interest of people. You may want more followers or would want to form more conversations with other users. Trust me, we have tried just about everything on Twitter and have found what we believe works best. It is still a new technology, so we are open to new ideas and suggestions so feel free to add them to the comments section below. (more…)

How to Generate Website Traffic for Free

There are many different ways for you to generate website traffic. It’s fantastic to have a great corporate image design and logo strategy implemented on your site; however, the real question is whether you are getting enough site traffic free of charge. Although there are many methods which you could pay for to get traffic, there are free alternatives that you can take advantage of, if you are prepared to put in some time to do so. With these free techniques, you will be able to save money and grow your number of website visitors exponentially. (more…)

Making Money Online

When you read about people doing well and earning millions online, many of us ask how we could do it ourselves. Although you might be skeptical about how you might succeed with Internet marketing because of your lack of experience, there are systems you can follow to help you achieve your goals. Some of the systems are superb and some, simply rip-off scams. The old rule applies, if it sounds too good to be true, it probably is. If someone offers you a turn-key system that requires no effort and promises big profits, it’s probably a scam. Good online business systems take the right kind of knowledge and the willingness to work on it to make things happen. Better yet, if you can create your own product or system that has a strong market,

The Power of Graphic Design in Marketing

Good graphic design is a highly efficient way of communicating a marketing message visually. It is not just an artwork, but something involving an immense deal of strategic thinking. This includes factors like colours, shapes, fonts, photographs and diagrams, which can all graphically communicate a marketing message. It is about text and graphics combining together to communicate a consistent, powerful message. (more…)

How to Turn Your Brochure Into Dollars

The humble corporate brochure is an often used but neglected marketing piece. Even with the advent of new technologies like the Internet, printed brochure have a significant place is many businesses marketing mix. Brochures are generally designed to promote a business or corporation to its prospective clients or customers. If you're starting your own business or company, try to look at the possibility of establishing a brochure to highlight the benefits of your products and services. (more…)

What to Do and Not to Do When Building a Website

Whether you are trying to create a website from scratch or you are redesigning the one that you already have, there are number of things that you should and should not do. The primary thing that you should do is think of your customers before yourself. You can do this if you will take the time to understand there Psychographic Profile, which is comprised of variables that influence their purchasing decisions. These variables include lifestyles, attitudes, interests and opinions. If you have the complete Psychographic Profile of your target market, then you will be able to structure your website using this information, rather than focussing on just your products or services. (more…)

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