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Speed and Marketing

People can be very impulsive, particularly when shopping. If your customers can achieve immediate gratification they will be more likely to buy now. When designing marketing material, it’s important to understand what may motivate your target market. Marketing to customers in-store may be very different to how you market to them in their homes through printed material or online. The right message must be used in the right situation. (more…)

Email Marketing and Auto-Responders for Life Coaches

Building relationships with clients and prospects is what makes any life coaching business. Having a great website is an important step towards your business success. The next step is to make the most out of the web visitors you are getting. There is no better way of doing this than sending out email newsletters. People visiting your website, who are interested in the information you are providing them, will often like to find out more. (more…)

Everything You Need to Know to Ace Your Next Presentation

If the mere thought of standing before an audience makes you break out in a nervous sweat, know that you are not alone. The fear of public speaking is real and affects a large number of people. In some cases, it can also cause severe anxiety and stress. Yet presentation are an inevitable part of the modern workplace, and effective presentation skills are essential to career growth.  

If you are practising your first presentation or simply looking for tips to make a good presentation ‘great’, you are in the right place. Walkerstone takes a close look at some of the most important do’s and don’ts for giving a great presentation in their latest infographic. 

Presenting infographic

As the infographic correctly points out,

The Key to Ranking in Search Engines

“Hold on, I’ll Google it…” Admit it, you Google. It’s nothing to be ashamed of — everybody does it. That little phrase, “Google it!” was unheard of not so long ago and today it echoes around offices, classrooms and homes all over the world. It’s testament to the way the internet has established itself as an integral part of our daily lives. (more…)

Internet Video Marketing Strategy

Video marketing is a powerful strategy to promote your website, services or products. It helps build credibility, trust and brand awareness. When internet video marketing is done well, it has the power of reaching huge numbers of people at no additional cost to you. For this reason, it can be one of the most efficient and effective strategies to grow your business. (more…)

Why Small Business Must Take Branding Seriously

Branding is crucial for any business including small business. Small businesses don’t have the huge budgets and manpower that larger competitors do however, successful branding doesn’t have to cost the earth and doesn’t require a huge team of people to make it happen. Small businesses tend to be more flexible and responsive so it’s about creating a strategic branding plan and sticking with it. (more…)

Social Validation and Marketing

The bystander effect refers to how people react upon experiencing a sudden event in a social situation. Bystanders seem to largely remain apathetic to someone in dire need of immediate help, even out in public when a large crowd is present. Research suggests a lone bystander seeing a person in physical need is far more likely to help than if they were part of a crowd. Studies suggest, the larger the crowd the less likely it is that someone will respond—providing nobody else breaks the trend and reacts. This reveals something intriguing about human behaviour: (more…)

8 Elements of Branding & Logo Design

Your corporate identity and branding is a visual representation to the world. A tired, unimaginative, dime-a-dozen logo design reflects a tired, unimaginative, dime-a-dozen business. You want your branding to reflect your unique personality, and speak to your customers about your credibility, experience and trustworthiness. In a nutshell, you need a graphic designer to design your logo. (more…)

4 Marketing Strategies to Increase Website Traffic

Most business people who have a website want more traffic. They want more products or services to be sold and more brand exposure. It is imperative that you not only generate traffic but high quality website traffic that is interested in your product or service. This kind of traffic is what will make your business flourish. Here are some marketing methods that could increase website traffic that you may not have considered. (more…)

Marketing Foundations for Life Coaches

If you want to build a long lasting, strong and secure life coach business you must build it on a strong foundation. Life coaching as a business won’t run by itself without the help of a great marketing plan. If you have an outline of the strategies you need to promote your business, you will be able to develop ways to make your practice a success in a shorter time-frame. Be specific, include the exact kind of service that you offer, your methodology and a clear description of the kind of clients you want to work with. (more…)

Reciprocity and Reward

Reciprocity is an intriguing human behaviour that can be used as a means to market your company more effectively. It is a common human trait that works with a person’s sense of obligation. It is natural for people to feel indebted to someone who has been generous towards them, and is common for people to feel the need to repay kindness in some way. (more…)

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