Digital Marketing Blog | Online Marketing Melbourne

How to Critically Review Your Brand

Posted on March 22, 2018 by Wes Towers in Branding & Logo Design

Disposing of the bad aspects in your brand is a powerful tool in taking the brand in the direction you want it to go. Before doing that, first identify the aspects that make up your brand. The best person to ask an opinion of is your customer. Building a brand doesn’t happen in just a blink of the eye; devote time to brainstorming how you will build it. Of course, once you have successfully built your brand, you don’t want unforeseen negative aspects to ruin it. (more…)

How to Use Market Research to Improve Your Website

Posted on March 15, 2018 by Wes Towers in Marketing Melbourne

Your web designer will understand your vision for your website better if you can supply as much pertinent information as possible. Consider the target market you wish to view and use your website. Consider how you want these visitors to use your site. This information will not only have an effect on your web content but also how your site is presented to your target audience. When you have defined this, your web designer will be able to make recommendations on the most appropriate approach to get your desired result. (more…)

Sales Supercharge Strategies for Entrepreneurs

Posted on March 08, 2018 by Wes Towers in Entrepreneurs & Startups

As an Entrepreneur or small business owner, you are probably busy with managing your day-to-day operations. Having a hard time finding the hours in the day to focus on marketing your business? You are not alone. (more…)

5 Ways Direct Mail Can Drive Traffic To Your Website

Posted on March 01, 2018 by Wes Towers in Marketing Melbourne

Many businesses are reaping the benefits of website strategies and internet marketing these days however, there are many offline opportunities that could dramatically increase your online results. It’s about getting the right combination of online and offline marketing that works for your business. One of the best offline strategies that can boost your online effectiveness is direct mail. (more…)

How to Use Outdoor Advertising

Posted on February 15, 2018 by Wes Towers in Marketing Melbourne

Creative outdoor advertising is probably one of the oldest forms of marketing that is still going strong today. It is a strategy often designed to create brand awareness in the minds of the masses. Outdoor advertising tends to be poorly targeted however it also can be very low cost per contact. You need to be selective where you position your outdoor advertising. The location will cause an association with your brand so you must make sure it is appropriate for your target market. If you were a florist in Werribee, adverting on the side of a South Yarra Pub isn’t likely to do much for your business. (more…)

How to Avoid the Most Common Website Mistakes

Posted on February 08, 2018 by Wes Towers in Web Design

Ranking high in search engines is the goal for many website owners. You should be aware this is easier if your website has been designed from the ground up, to be friendly to search engines. Make sure you work with a web designer who understands the requirements of search engines. Here are some of the top mistakes often seen on websites: (more…)

Does Advertising Still Work?

Posted on January 25, 2018 by Wes Towers in Marketing Melbourne

The short answer is yes. However, more than ever before your advertising needs to work hard to attract attention. Australians are inundated with an estimated 1,500 commercial advertisements from the mainstream media every week. On top of this, every day we’re confronted with ads on our buses, trains, at our supermarket checkouts… they even wait for us in our letterboxes. (more…)

Danger and Marketing

Posted on January 18, 2018 by Wes Towers in Marketing Melbourne

Avoiding danger is a basic survival behaviour we all share. Danger can quickly engage the brain into action. (more…)

Why Some Graphic Designers Love Entrepreneurs and Others Hate Them

Posted on January 11, 2018 by Wes Towers in Graphic Design Melbourne

An entrepreneurial spirit is needed to create or develop economically viable businesses, whether new businesses, new groups within companies, or any other new venture. Entrepreneurship is a very powerful attitude that creates the majority of innovation, job creation and philanthropy in Australia. Entrepreneurs are able to find a balance between the two sides of the brain and put into action a balance between creative and analytical thinking. That's why working with Entrepreneurs is in my opinion, fantastic for graphic design firms. Working at the grass roots level of a new business venture and see it develop into a fully-fledged business is an exciting proposition for most creative types. (more…)

How to Structure Your Website for Maximum Results

Posted on January 04, 2018 by Wes Towers in Web Design

Planning your website architecture sounds technical, but really, it doesn’t need to be. All you need is a pen and paper and start scribbling down how your website will flow. For those that prefer to do it on a PC, you could use a simple Word document or a spreadsheet, so you can map out the pages and navigation you want included. A more complicated diagram may be required for large scale websites. However, for most businesses, this is overkill. Just make sure you include all the details of the framework and requirements for your website. Mistakes in website creation can be expensive and difficult to fix, so it is vital that you take the time to map out the structure of your site based on your specific needs. You don’t need to know all

How to Increase Your Search Engine Traffic

Posted on December 28, 2017 by Wes Towers in Content Marketing

Getting the search engines to know you exist is one thing however. If you really want to do well, you should add fresh content regularly. Update your website as often as you can using your keywords. One of the easiest ways to do this is to add a blog or articles feature where you can add new content on a weekly basis. (more…)

Human Behaviour and Graphic Design

Posted on December 21, 2017 by Wes Towers in Marketing Melbourne

Have you ever wondered why some companies seem to be more successful with their marketing than others? No matter what business you are in, it’s likely there are millions of messages all competing for the attention of your target markets, yet only some messages produce the results companies set out to achieve. (more…)

Your Own Ultimate Website Strategy

Posted on December 14, 2017 by Wes Towers in Web Design

Creating your ultimate website strategy is a process that you should go through with care and thoughtful planning. This should involve not only establishing the design for your website but the overall strategy behind what you are intending to do. You should have a clearly defined plan for your website, knowing want you want it to produce for your business. (more…)

How to Build Online Communities

Posted on December 07, 2017 by Wes Towers in Content Marketing

A fantastic goal for your website is to communicate with your existing customers, so they start talking about you and increase word-of-mouth. Community-based modules and other interactive features like product ratings, forums, loyalty clubs and comments are all great ways for your customers to interact with your brand. If they are happy with you, they may become raving fans. You could even take it to the next level and add more energy to your website with podcasts, videos or interactive demos. There are so many aspects of a website to consider. The most important thing is to invest in a website which you can expand into new areas and opportunities as you progress as a business. (more…)

Graphic Design and the Human Mind

Posted on November 30, 2017 by Wes Towers in Marketing Melbourne

Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics. Understanding how the brain influences human behaviour can give you insight into how to approach graphic design from a different perspective—and get a better return on your investment! (more…)