Category Archives: Web Design

This comprehensive blog will show small business owners and Entrepreneurs in Williamstown, how to market there businesses online!

The Customer-Centric Website

I recently read this blog post and it got me thinking about customer-centric companies and website design. Becoming a customer-centric business is the only way to succeed online in a competitive marketplace. Always consider the benefits of your product or service, not just the features. Perhaps your market is interested in statistics and interesting facts. Maybe they engage best with interesting stories or testimonials. Whatever you do, your customers must be the priority in your website. It's about them, not you.

Ask Better Questions

When planning to get your website designed there are some simple questions you should ask yourself if you want to maximise the return on investment. Answering these questions will provide the information you need to create an effective website strategy. You will avoid wasting time and money trying to communicate to everybody. These

Is Your Website Looking a Little Dated?

If you had an office that you neglected to take care of, before long it would be in need of repairs, and a clean up. If left long enough, it would probably end up with broken windows and covered in graffiti! It certainly wouldn’t be an inviting and appealing place for clients and customers to visit. It’s really not that much different for a website. Building a website and then failing to maintain it is likely to end up losing you business. (more…)

Could a One Page Website Suit Your Business?

Small business owners in Melbourne who need to have a website developed may find a viable solution in single page website design. One page websites can provide business owners with an option for showcasing their work and providing their contact details, without having to go to the trouble of building more complex (and possibly more costly) websites. They also provide users with a website that is easy to use, navigate and respond to. (more…)

Stop Dreaming and Start Growing Online

Since the first business website saw the light of day, design has been an important part of online success. When working on web design your web developers need to understand the importance of not only graphic design but:
  • How your visitors read online content
  • How your visitors interact with your website
  • How search engines will view your website
  • How to get your visitors to respond to your call to action

The Creative and Content Balancing Act

While graphics are an important element in any profit pulling website development they can hinder the website performance if they are not done well. It’s important that the graphic designer chosen for web development understands how to make the website attractive to both search engines and humans who will view it. Some web developers are great on the graphic design, others

Websites that Build Brands and Generate Profit

All businesses should have a professionally designed website that is easy to use, well-structured and presents their brand in the best possible light. Generally, most entrepreneurial business owners want a website that provides compelling content and builds rapport with your business and  trust with your brand. More that all of this, the purpose for every entrepreneur's website is to generate profit either by selling products or services or by creating leads. (more…)

How to Attract Visitor to a One Page Website

It can be very difficult to get a one page website to rank highly in search engines. Search Engine Optimisation may not be the best way to attract visitors to this type of website. You could try Pay Per Click (PPC) such as Google Adwords, If you have created a very specific message then your PPC campaign should be very much in line with that message. By targeting very specific keywords related to your core message and writing an ad specifically for that message will mean you attract highly targeted visitors. This should give you the best possible response rate. As an added benefit, it will probably be cheaper per click than generic keywords and give you a better Return on Investment (ROI). Read more No Comments

How to Select a Melbourne Web Design Company

Whether you want to enhance your existing website or create a new one from scratch, you should choose a Melbourne web design company that’s professional, experienced, and affordable. Before you begin your search it’s important to understand that web design means so much more than aesthetics; it includes marketing, copywriting, search engine optimisation, programming, as well as tracking. The ideal Melbourne web design company you choose to work with should have a solid understanding of each of these aspects. (more…)

The Power of a One Page Website

There are a number of reasons businesses choose to launch a one page website. Often it’s due to budget restraints or it may be a short-term solution while a more in-depth website is being developed. Maybe its to target a small niche and sit separately to your regular, corporate website. Whatever the reason, let’s be perfectly clear… don’t underestimate the potential of a one page website. It may actually prove to be more effective for your business than a fully-fledged, multi-page website. One page that is effectively designed may be all your business needs to generate significantly more leads and sales.

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StrategyCo – Successful Website

Quite some time ago, Nicole Donegan from Melbourne based marketing, research and planning company, StrategyCo contact Omnific Design to develop their website. Since the launch of this website, Omnific Design have partnered with StrategyCo as a 'back office' web development team for a number of project. They have also referred many other clients directly to us. There is no better compliment than to receive ongoing referrals. www.strategyco.net