Category Archives: Entrepreneurs & Startups

Find out how Melbourne startups and entrepreneurs have grown their companies through content marketing, thought leadership and relationship building.

True Creativity – It May Not Be What You Think!

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web design Williamstown
What do you think of when you hear the word, creativity? Do you think art, music, style or aesthetics? While these are all important elements of creativity it is not a complete picture of what it means to be creative. Wikipedia tell us "Creativity is a phenomenon whereby something new and valuable is created" As business owners we all need to be creative thinkers. We need to provide value to our clients and customers. We need to create new methods for attracting more leads and sales to our businesses. We need to move beyond the aesthetics when we consider creativity. It's about how we do business, what methods, systems and ideas we can introduce in a creative way to produce a better outcome. Let's get our creative thinking caps on and ask ourselves these two

Market Research for Entrepreneurs

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online branding
Large corporations are able to allocate huge amounts of money for market research. They understanding the importance of understanding your target market in order to successfully communicate with prospects and customers. For most small businesses, this level of research would send them broke before they even get started. This is not to say the same principles can’t be achieved in a smaller scale. (more…)

Why Lean Startups Are the Best Marketers

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speed
Lean Startups use a methodology that aims to help businesses develop and release products more quickly and without excessive costs. It’s a methodology that can also be applied when marketing any business no matter how old or large. If maximising your marketing effectiveness and minimising expense is important to you, then the lean startup methodology is for you. (more…)

Secrets Every Business Owner Can Learn From Internet Marketing

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Money
Do you think that every online marketer who does well is promoting great products or services? Not at all. Shrewd online marketers exploit customer’s fears and hopes to deliver to them products that are sometimes average at best. Haven’t you seen those magical weight loss cures? Or secret skin care treatments that the celebrities reportedly use? As absurd as all these products might seem, they do sell, often by the cartload. Blame it on the internet marketers. We don't condone ripping off your customers like some may however there is a lot we can learn about there marketing strategies. (more…)

What Entrepreneurs Must Know about Website Design

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melbourne entrepreneur
Most entrepreneurs understand their markets and their products or services well. They also know they need a powerful website strategy in order to be successful online. What only the web savvy entrepreneurs know is the website design, coding, message and search engine optimisation all need to work together seamlessly in order to create the best results. (more…)
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