About: Wes Towers

Wes Towers’ mission is to empower a new breed of entrepreneurs with cutting-edge websites that attract more leads, graphic design that converts more sales and systems that multiply results affordably and fast. After completing his Bachelor of Visual Arts (Graphic Design/Multimedia) at the University of Ballarat in 1999, Wes moved to Sydney to work in marketing agencies where his passion for online marketing grew. Returning back to Melbourne a few years later, Wes launched his own business, Omnific Design and now serves many clients as a website design and internet marketing specialist. Wes enjoys educating and partnering with small business owners, marketers and entrepreneurs through workshops, seminars and one-on-one training. He also provides website design, development and search engine marketing services. His skills and capabilities include visual and conceptual creativity and an ability to apply marketing principles to new or existing websites. He also has an excellent knowledge of Search Engine Optimisation, response-based web design and technical experience in website design and development. Wes possesses the ability to explain web marketing principles without the “techy speak” and explains DIY Search Engine Optimisation strategies businesses can implement themselves.

Recent Posts by Wes Towers

Powerpoint Without the Boring Bits

We have all sat through a boring Powerpoint presentation at some stage, fighting to hold our eyes open as the presenter reads through the bullet points, slide by slide and occasionally expanding on the points. Arrggg. Programs like Powerpoint, tend to funnel you into a style of presentation based on bullet-points and template design that often produce this kind of result. Imagery often comes as and after thought, just to fill some space. Imagery should not be just to 'pretty up' a boring, bullet point presentation. They should enhance your presentation. (more…)

Influence and Increase as a Life Coach

Becoming a life coach is a very rewarding career. Not just because of the healthy income you can achieve, but because you will grow as a person and have a positive influence on others. Be true to who you are when helping people and you will build trust and loyalty with the people you work with. Although you need to have a vision to succeed as a life coach, you will not get the number of clients you desire if you are not willing to be generous in your giving. There are some coaches that give free initial consultations. (more…)

The Secret to Business Card Design for Personal Trainers

Previously, we have discussed your brand as a foundation for all your marketing as a personal trainer. Once you have your brand vision in place and are ready to go, the first thing you need is a business card even before having your branded items produced. Always, always, always have business cards with you. As a personal trainer, you never know who you might meet. There are so many people who have been considering hiring a personal trainer but just haven’t found someone yet. Health and fitness is the kind of thing many people know they should do but continue to procrastinate. You need to be ready and available with business cards in your pocket ready for the opportunity. (more…)

Change and Graphic Design

Change is a great attention grabber. The brain is always scanning the environment assessing any change that it perceives. This can be used in design as a means to grab attention. If your target market has become familiar with your marketing material, such as your website, introducing slight changes are likely to gain more attention. This is why the use of dynamic banner ads continually attracts attention and clicks. The same thing is true of animation and video on websites. (more…)

New School Media

Promoting your business these days takes more than the old school, conventional tools of public relations like press releases. You must extend your reach further and use the new breed of social media tools. Aside from press releases, you can now leverage other media such as images, videos, posts, social networking (Facebook and others), micro-blogs (Twitter style) and blogs. Location-based social media site, Foursquare is also on the rise. (more…)

Speed and Marketing

People can be very impulsive, particularly when shopping. If your customers can achieve immediate gratification they will be more likely to buy now. When designing marketing material, it’s important to understand what may motivate your target market. Marketing to customers in-store may be very different to how you market to them in their homes through printed material or online. The right message must be used in the right situation. (more…)

Email Marketing and Auto-Responders for Life Coaches

Building relationships with clients and prospects is what makes any life coaching business. Having a great website is an important step towards your business success. The next step is to make the most out of the web visitors you are getting. There is no better way of doing this than sending out email newsletters. People visiting your website, who are interested in the information you are providing them, will often like to find out more. (more…)

Everything You Need to Know to Ace Your Next Presentation

If the mere thought of standing before an audience makes you break out in a nervous sweat, know that you are not alone. The fear of public speaking is real and affects a large number of people. In some cases, it can also cause severe anxiety and stress. Yet presentation are an inevitable part of the modern workplace, and effective presentation skills are essential to career growth.  

If you are practising your first presentation or simply looking for tips to make a good presentation ‘great’, you are in the right place. Walkerstone takes a close look at some of the most important do’s and don’ts for giving a great presentation in their latest infographic. 

Presenting infographic

As the infographic correctly points out,

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