Value and Graphic Design

Most business advisors, coaches, consultants and marketing experts will tell you that to run a successful business you must provide value to your customers. Understanding the perception of value and how that impacts on prospects and customers is as important as the value itself. Prospects and customers may perceive value very differently to you, the business owner.

Customer Focus in Design

‘What’s in it for me?’ is the common response to any marketing material your audience receives. Nothing seems to get a person’s attention more than having them, or someone similar to them, involved in it.

Graphic Design and the Human Mind

Effective marketing design requires more than just technical knowledge and an eye for what is beautiful or attractive. How a design can effectively engage the mind and influence human behaviour is far more important than simple aesthetics. Understanding how the brain influences human behaviour can give you insight into how to approach graphic design from a different perspective—and get a better return on your investment!

Human Behaviour and Graphic Design

Strategic Graphic Design

Have you ever wondered why some companies seem to be more successful with their marketing than others? No matter what business you are in, it’s likely there are millions of messages all competing for the attention of your target markets, yet only some messages produce the results companies set out to achieve.

Melbourne Graphic Design Firm Reviews 12 Paper and Card Stocks

Omnific Design, as a Melbourne Graphic Design firm have used a variety of paper and card stocks over the years. Some of our most popular are listed and reviewed. Different stocks produce different results. For some paper and card a matt or gloss cellosheen might be a great option for that special finish, for others, a more natural effect may be required. The most important things to consider are your budget, target market and what kind of message you intend on sending with your print job.