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Web Design -
Melbourne Website Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 13 April 2010 |
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Should You Join an Online Affiliate Program?
Affiliate programs are very popular way to make money online from home. The attraction is you don't need any product or service to sell of your own, you simply refer people online to others where they purchase and you make a commission. These programs are networks of affiliates, advertisers and marketers, usually under the supervision of the affiliate program providers or managers. You, as a website owner create links and include ads on your websites in the hope that commissions are paid by external parties. This all sounds attractive, but on the wrong site it can have a negative impact. If you have no other way to make a profit from you site then an affiliate program may be right for you, it all depends on your primary goals and objectives for your site.
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Web Design -
Melbourne SEO
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 31 March 2010 |
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3 Dangers of Duplicate Website Content
Duplicate content has become a huge topic of discussion over the last couple of years in the SEO world. Everyone should be aware of the effects of duplicate content on websites. Most of us with a website understand content is what drives traffic to websites so many have tried to cheat the system by copying content or adding the same content to multiple sites in order to create more inbound links to their websites. To avoid this, Google and other search engines changed the way they rank content, not giving credit to duplicate content and even in some cases, downgrading sites that have used these tactics. Hence, it is always best to keep an article or a page on your website unique and different from any other content online.
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Web Design -
Melbourne Web Designer
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 19 March 2010 |
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If Content is King then Design is the Castle
Every King needs a strong, secure castle, without it they would be quickly overthrown by others. Isn’t that just like business, if you don’t set yourself up well you are doomed to fall. Even if you create a brand business idea in a brand new niche, it wont be long before competitors come along for their piece of the action. If you don’t have a strong, secure castle, what chance have you got.
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Web Design -
Melbourne SEO
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 16 March 2010 |
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The Truth About SEO and Keywords
Using SEO (Search Engine Optimisation) on your website to perform well is a hot topic in business today. In order to optimise your website for search engines you must think like a search engine. Search Engines rely on providing a great service to users. They want users to find what they are looking for, valuable, useful content and resources. To optimise your website always keep this as your goal. By staying true to this simple principle your site will become visible on the net for users when using search engines and when people click through to your site they are likely to find it useful and potentially purchase from you.
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Web Design -
Melbourne Web Designer
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 12 March 2010 |
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Forget Usability, I Want a Sexy Web Design
It is sad but true; this can be the mindset of some graphic designers. It’s my opinion the ‘user first’ rule must apply whenever it comes to website design. If you create a web page accessible and easy to use your conversion rates should increase, this is usual the business owners intended outcome for a new website design. Before thinking about putting Flash animations or heavy graphics in your site design you must think about how useful this content is and how it serves your prospects. I am not suggesting your website should be ugly either, of course it should be designed in a way that makes your business look professional but never at the expense of usability.
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