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Written by Wes Towers - Melbourne Graphic Designer   
Wednesday, 10 March 2010

How to Extend Your Reach with Social Bookmarking

You can find countless strategies over the internet on how to improve your online business. There are many methods you could use to improve the success of your search engine traffic. A relatively new and effective method is social bookmarking.

Usually when people hear the word bookmarking in terms of the internet they think of saving a website address to a personal web browser that can be used at a later time. Social bookmarking is little different in that you tag or ‘save’ website addresses directly online so you can share it to the rest of the online community for people with similar interests. This is a great way to increase your credibility and exposure. You should start out by simply bookmarking useful sites that are relevant to your target market but the real gold is where other people start bookmarking pages on your site.

Here is a list of Social Bookmarking sites to consider using:

  • Delicious
  • Digg
  • Identi.ca
  • Reddit
  • StumbleUpon

If someone finds that a particular website is interesting, they can tag that website and so can others. This helps create an online community of special interest groups. This becomes a network of bookmarks that has the potential to increase your web traffic exponentially. It’s the internets version of Word-of-Mouth marketing.

If you think you can’t use social bookmarking for your business, think again. In a nutshell, social bookmarking can provide large volumes of inbound links to your website which will increase your website traffic and in turn lead to more sales without you paying a cent. Just provide interesting and useful information to your online community and encouraging them to bookmark it and share it is a fantastic online strategy but it all hinges on providing good quality content your target market is interested in.

Focus on your prospects special interests, if you are able to grab the interest of your prospects, they are more likely to bookmark your page and become one of your customers since people do business with people they know, like and trust.

Social bookmarking may also improve your page rank also resulting in more website traffic. Your page rank will increase according to the number of quality links that points back to your website. Try to imagine what would happen to your page rank if all members in your online community tagged your site. To attain this goal, you need to make your website interesting and informative. You need to invest in your website design, its content and useful links so the online community will treat your website as a ‘gold mine’ and eventually tag it or ‘bookmark’ it.

 
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