Let me cut to the chase right now, social proof is what people are looking for online when it comes to purchasing products or services.

I’ve noticed a growing school of thought that suggests online marketing is ‘free’. Well I guess it depends on how you define ‘free’. In my opinion, like any other marketing there is always a cost to online marketing, the difference is you can pay with time or money. The choice is yours! I’ve noticed over the years many small business owners tend to undervalue their time and then wonder why they are working 15 hours days with little to show for it. Trust me, I’ve been there too and I’ve found the solution is to count the cost of your time. You need to make a decision to outsource to the gifts and talents of specialists who can do the job quicker and better than you can do anyway.

Do Submissions to Article Directories Still Work?

Once upon a time, in a cyberspace long ago article marketing through directories was an extremely powerful tool to increase search engine traffic. Basically, people were submitting one article to hundreds of article directories with the intention of building a massive number of inbound links to their website. That was before Google included the ‘duplicate content’ rule. Now the question is, are article directories any advantage to search engine optimisation at all?

Web Analytics… ARRRHH! Is it just for the Geeks?

If you have ever launched a brand new website I’m sure you have come to realise, without traffic it’s almost useless. Sure, people may visit it if they picked up your business card or flyer and want more information and that could be helpful. However, the real benefit of having a business website is to generate more sales. To create more sales you need more traffic. To create more traffic you could try search engine marketing and search engine optimisation. The problem is this costs you time and/or money.

6 Big Mistakes You Should Avoid When Designing a Website

Small businesses make mistakes all the time when it comes to website design. Some of these blunders have a low impact on the site’s practicality and usability whereas others can dramatically affect customer’s experience. Here are some common high impact mistakes web designers make.