Combining Old School and New School Media

Promoting your business these days takes more than the old school, conventional tools of public relations like press releases. You must extend your reach further and use the new breed of social media tools. Aside from press releases, you can now leverage other media such as images, videos, posts, social networking (Facebook and others), micro-blogs (Twitter style) and blogs. Location-based social media site, Foursquare is also on the rise.

Four Signs Your Online Marketing Is Failing

When was the last time you tested your online marketing strategies? Do you believe they are performing well for your business? The reality is, most small businesses are just not sure how well they are performing online and what they should do to improve results.

Guerrilla Marketing

Do You Think Like a Guerrilla or a Baboon?

If you are running a small or medium sized business and competing with the big guys you need to be able to market smarter not harder. You need to think like a Guerrilla. If you don't know what I mean you will by the end of this article. Without clever, well designed marketing strategies you will find it hard to beat your competitors on their terms, fighting like a baboon.

Twitter Tips for Business

Regardless of whether you are a regular or a newbie on Twitter, there are times when all of us could use some help to catch the interest of people. You may want more followers or would want to form more conversations with other users. Trust me, we have tried just about everything on Twitter and have found what we believe works best. It is still a new technology, so we are open to new ideas and suggestions so feel free to add them to the comments section below.