For a life coaching business, promotional postcards are a great way to send out your marketing message at a low cost. Information packs and multiple-page brochures are also good tools to take it to the next level, however we suggest starting with a promotional postcard and working up from there. Often this kind of information is helpful to send to prospects or hand to people in their first life coaching appointment. When you have great marketing ideas for your life coaching business, getting the finishing touches done right is what can make or break your strategy. This is where graphic design comes in. Graphic design is the finishing touch that speaks volumes about the quality and professionalism of your business.
Once you have set a graphic style for your business and created content, the process gets quicker and easier. Often you can simply re-purpose and build upon what you have already created, so it’s important to get it right at a small scale setting, before spending thousands of dollars while still not knowing if it will work. Think about what you are doing as a long term strategy, not just to produce a quick sale, as important as that might be in the early stages of business.
What marketing message would you want to communicate via a promotional postcard?
What kind of image do you want to present via a promotional postcard?
Do you plan to have an information pack one day?
How can you put to trial various options to find out what works best for your business?