How to Create Your Ultimate Website Strategy

In this resource, we will show you step by step how to develop your own online strategy. The first thing you need for your online strategy is of course your own website. In this ebook, we will give you the key steps to brief a web designer or developer. Many business owners set out with not much idea of where they are headed with their online strategy. As a result they look for guidance from a web developer or designer who can then easily guide them into whatever they specialise in. However, the solution these developers suggest may not be the best fit for your goals and objectives. It’s important to do the ground work first, so you know what you are looking for and can then seek guidance on how to make it happen most efficiently.

How Websites are Indexed – Understanding Search Engines

The indexing of your website is one of the most important aspects of search engine optimisation (SEO). Before trying to grasp how indexing works, you should have a firm understanding of what SEO is and is not. In a nutshell, if you are creating a process to generate traffic to your website from search engines, then you are doing SEO. To be more effective, there are three key aspects of SEO you should understand.

Why Page Rank is a Complete Waste of Time for Most Websites

5 Online Strategies that Produce a Profit

Search engine rankings are not everything when it comes to online marketing. Getting a high rank in Google will not mean anything to your bottom-line if you cannot convert. In the same way, traffic coming from another highly-ranked website will mean nothing to your business.

Search Engines and Search Engine Optimisation (SEO)

There is a lot being said about Search Engine Optimisation these days. There are many strategies and tips out there that simple confuse most business owners. There are many SEO specialists out there claiming quick and effective results, often not telling you exactly what they are doing. You must be extremely careful who you use for your Search Engine Optimisation and the strategies they use. If your SEO provider is promising your results quickly but does not tell you how, you should be very careful. They may be using 'black hat' techniques which are basically designed to trick search engines to send you more traffic than you deserve. Once the search engines find out how you are manipulating them, you could find your site blacklisted and receive no traffic at all from the search engines from that point on. It is not worth the risk.

5 Keys to Email Marketing

Email marketing is a fantastic way of reaching the masses quickly and cost effectively. The trouble is, response rates have decrease over the years due to the overwhelming number of email marketing messages we all receive on a daily basis.