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Web Design Services
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Written by Wes Towers
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Wednesday, 10 March 2010 |
How to Extend Your Reach with Social Bookmarking You can find countless strategies over the internet on how to improve your online business. There are many methods you could use to improve the success of your search engine traffic. A relatively new and effective method is social bookmarking.
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Web Design Services
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Written by Wes Towers
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Tuesday, 09 March 2010 |
How to Make Your Website Work Harder Do you feel secure, knowing that your business is getting the most out of its website? After all, websites today are often the first port of call for prospects to learn more about a business before purchasing.
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Web Design Services
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Written by Wes Towers
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Monday, 01 March 2010 |
Did Blogging Kill the PR Star?I don’t want to play the semantics game however there are many ways people define public relations or PR. My definition of public relations is a strategic effort to influence public perception. If you define PR this way then no, PR is not dead. If you think of old school PR agencies where people try to get noticed by the big media outlets then yes, the PR star is dead.
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Web Design Services
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Written by Administrator
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Tuesday, 02 February 2010 |
6 Questions to Ask Before Creating an E-Commerce Website
What’s not to love about shopping online? The Australian online market has grown significantly in recent years and many consumers now opt to shop from the comfort of home. It’s convenient, it’s 24/7, it gives you access to a vast range of products, and online prices are often cheaper. An Ecommerce-enabled website means business needn’t end when you close your doors at 5pm. Customers can access your services online at any hour of the day, from anywhere in the world. Your website should be much more than just a brochure, treat it like your best sales person who never sleeps and never asks for a pay rise. Through your website you can engage and educate your customer. Use flash animation and interactive applications to differentiate your website and make it one that customers — both existing and potential — will want to revisit and purchase from.
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Web Design Services
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Written by Wes Towers
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Tuesday, 26 January 2010 |
How do You Know Your Web Design is Attracting Your Target Market?Answer 1: We liked it so our customers shouldThis is a dangerous presumption to make and often simply isn’t true. Your clients and customers interact with your website in a very different way than you do. You are viewing your website from a strong understanding of your business and prospects may not know a thing about you or your industry. What seems obvious to you may need reinforcement to you prospects. Answer 2: We used a focus groupThat’s great however, when we review a design from an analytical perspective we interact with it in a different way than someone looking to buy your products and services. Read 'Blink' by Malcolm Gladwell to understand this concept better. Answer 3: We asked our customersThe same problems are faced here as using a focus group in an even more extreme way. Your customers have preconceived ideas about who you are and if your website is to generate new leads, they view it from a different perspective.
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