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Melbourne Advertising
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Written by Wes Towers - Melbourne Graphic Designer
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Monday, 19 April 2010 |
Three Keys to Cinema AdvertisingCinema Advertising is a cost effective way of marketing to a local community since it is not 'broadcast' like television. One of Cinema Advertising's most appealing characteristics is how it holds a captive audience. While the audience may be a small scale it is perfect for local businesses such as restaurants, cafes and entertainment complexes. Imagine a group of people specifically out to have a good time and looking for something to do after the movie. Maybe they are interested in going out for dinner, maybe for a drink, maybe ten pin bowling. Maybe they are on holidays and are looking for a range of things to do.
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Melbourne Print Marketing
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Written by Wes Towers - Melbourne Graphic Designer
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Thursday, 15 April 2010 |
How to Turn Your Brochure Into DollarsThe humble corporate brochure is an often used but neglected marketing piece. Even with the advent of new technologies like the Internet, printed brochure have a significant place is many businesses marketing mix. Brochures are generally designed to promote a business or corporation to its prospective clients or customers. If you're starting your own business or company, try to look at the possibility of establishing a brochure to highlight the benefits of your products and services.
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Melbourne Marketing Strategy
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Written by Wes Towers - Melbourne Graphic Designer
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Wednesday, 14 April 2010 |
Marketing to an Aging AustraliaIt is a well know fact that Australia is an aging population. Fortunately, the Australian population has not yet reached the age profiles like Japan or Germany however it does give us some insight into where we are headed as a nation. In twenty years time, a dramatic change is expected; the ratio of elderly to those of working age will double. The changing demographic profile of Australia means the way in which we promote our businesses should change. There is likely to be many changes and opportunities for businesses to adapt to the new emerging markets.
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Melbourne Advertising
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Written by Wes Towers - Melbourne Graphic Designer
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Monday, 12 April 2010 |
Advertising: Words That SellGood advertising communicates your business benefits to customers not necessarily the features. Features are all the bells and whistle your product or service has but the benefits are what it does for the customer. If you can get your prospects to experience the benefits before they even buy the product or service you will increase your sales conversion rate significantly. Once they see themselves benefit, they will make an emotional decision that says 'I must have it'
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Melbourne Sales and Marketing
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Written by Wes Towers - Melbourne Graphic Designer
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Friday, 09 April 2010 |
Right Brain Selling with Rick Wittman
Some time ago I interviewed, Rick Wittman from Jump Business Development to discuss graphic design and the topic of selling effectively came up. This is one of Rick's favourite topics and he does have some interesting views. He believes selling your ideas or services can and should be a simple activity, but many make it more complicated and ineffective than it needs to be.
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