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Marketing -
Melbourne Advertising
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 18 February 2010 |
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Does Advertising Still Work?
The short answer is yes. However, more than ever before your advertising needs to work hard to attract attention. Australians are inundated with an estimated 1,500 commercial advertisements from the mainstream media every week. On top of this, every day we’re confronted with ads on our buses, trains, at our supermarket checkouts… they even wait for us in our letterboxes.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 15 February 2010 |
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How Small Home Businesses Can Stand Out From the Crowd
Standing out from the crowd makes good business sense for any business, particularly if you are a small home business with a limited budget. Your USP is your ‘unique selling proposition’. It’s that particular ‘something’ that makes you stand out from your competitors, and it’s one of your most important marketing tools.
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Marketing -
Melbourne Sales and Marketing
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 11 February 2010 |
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How to Use Customer Segmentation in Marketing
The goal of customer segmentation is to know your customers better, and use this knowledge to improve customer satisfaction and corporate profitability. At its most basic level, customer segmentation is to classify customers with similar characteristics in groups (known as "segments"), then deal with the segments instead of individual customers. This is especially important in organisations with large customer bases, where contacting each customer individually would be virtually impossible.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 08 February 2010 |
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Build Your Business - Build Your Research
Many large corporations are able to allocate huge amounts of money in their budget for market research. This is because they know the critical nature of understanding your target market in order to successfully communicate with prospects and customers. For most small businesses, this level of research would send them broke before they even get started. This is not to say the same principles can’t be achieved in a smaller scale.
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Marketing -
Melbourne Print Marketing
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 04 February 2010 |
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Where Should You Invest Your Marketing Dollars? Online or Print Media
Print based marketing material is a mature industry while new online marketing strategies such as blogs are still in their infancy. For this reason, we cannot be certain what the long-term results of the new media will be. Many are investing countless hours on social media sites and blogs. While in these early stages of online media signs are promising that online media is only going to get bigger and better however, only time will tell the long-term success of these strategies.
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