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Graphic Design
5 Things Marketers Should Understand When Using Colour
Graphic Design - Graphic Design Melbourne
Written by Wes Towers - Graphic Design Melbourne   
Wednesday, 20 February 2013

Colour has a psychological effect on the viewer. Warm colours excite, cool colours relax. When marketing, advertising and branding using graphic design, it’s crucial to choose colours that are not only beautiful and complement one another well, but that are also suitable for conveying the desired message, and are appropriate for the target audience.

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