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Melbourne Branding Strategy
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Written by Wes Towers - Melbourne Graphic Designer
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Wednesday, 12 May 2010 |
Common Branding Mistakes Establishing a brand is a fundamental aspect of any business. Having a brand that stands out in your industry gives you an exceptional advantage over your competitors. Businesses rely on successful branding in order to help their products establish presence in the market.
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Melbourne Branding Strategy
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Written by Wes Towers - Melbourne Graphic Designer
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Tuesday, 11 May 2010 |
Branding Strategy: Building Your Online BrandDo you run a business but are not getting the number of customers you would like online? Have you been trying different marketing methods to bring in new customers via your website, all to no avail? To put it bluntly, this might be because your business image has become stale. Your brand personality is nonexistent and you have no clear direction on how your business will grow. People either do not know you are there, or you simply are not appealing to your target market. If this is the case, you probably have a branding issue you need to resolve.
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Melbourne Branding Strategy
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Written by Wes Towers - Melbourne Graphic Designer
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Friday, 07 May 2010 |
Brand PersonalityYour brand is how prospects and customers view you as a business. Your brand should convey a personality, so you can make connections with your target market similar to how people form relationships with other people.
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Melbourne Branding Strategy
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Written by Wes Towers - Melbourne Graphic Designer
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Wednesday, 05 May 2010 |
Is Your Branding Catching Your Target Market’s Interest?Regardless of what your business is, you should spend time analyzing who makes up your target market. This way, you will have a better idea of who you are communicating with and tailor your brand values and marketing message accordingly. Haphazard branding is a surefire way to lose prospects and customers, rendering your marketing useless.
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Melbourne Logo Design
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Written by Wes Towers - Melbourne Graphic Designer
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Wednesday, 21 April 2010 |
Six Keys to Successful Logo DesignWhen creating a logo for your business you should consider first and foremost who you are and what you want to be to your target market. Everything about your logo including its colours, shapes and its font will convey a subliminal message that will speak volumes about your business to the subconscious mind.
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