Is a Brand a Logo?

Have the Marketing Gurus Got it Wrong?

The term branding comes from the age-old practice of using a hot iron to mark livestock to identify ownership. The graphic created by this process acted much like a logo does today, to identify and differentiate a product or service. An animal that hasn’t been branded is called a ‘slick’. There are many marketing gurus suggesting that a brand is not a logo, this may be true but I’m not sure a ‘slick’ business could ever truly be a strong brand.

How to Use Brand Features and Benefits

When building a brand, you should be aware of how the features of your product will benefit customers. Consider which brand features will matter most to prospects and customers. Remember, brand features drive decisions only when the benefits are clearly understood.

How to Create a Brand Experience

The ultimate brand experience is when your business creates pleasure for the consumer. There are many ways to create a pleasurable experience when dealing with your brand.

How to Use Emotional Branding

People tend to buy a product or service for emotional reasons and then rationalise their decision to justify their purchase. Common emotional drivers that could impact on your brand include:

Build Your Business - Build Your Brand

Most business owners understand the value of investing in strategic graphic and web design as part of the marketing mix. They understand the benefits of increasing brand awareness to their target market.