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Branding -
Melbourne Logo Design
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 15 June 2010 |
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Is Your Brand and Logo Strategy Enhancing Your Bottom-line?
Strong brands are usually profitable businesses. Many people see branding as just a logo. However, there is so much more to branding than this. A brand is the character and attitude of a company. If you were to this of a business as a person, the brand would be the voice, personality and style of that person. Good brands offers a comprehensible promise regarding the products, services and customer experience. A logo is not a brand however it usually is a foundational aspect of any good brand. Your logo design needs to go hand in hand with your overall branding strategy.
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Branding -
Melbourne Branding Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 09 June 2010 |
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How to Revamp a Worn Out Brand
Although change can be daunting, it is essential in business. Even if you are a small business owner, it is vital to keep your business fresh and innovative, especially if you are targeting a younger demographic. Always be looking to innovate and be ahead of the competition. If you stop being open to change or new ideas, your business will be left behind.
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Branding -
Melbourne Branding Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 04 June 2010 |
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Building Your Brand Personality with Brochures
Brochures are known to be highly effective in promoting products and reinforcing brand personality. When done well, they not only providing pertinent information to your target market they display your personality as a brand. There are a great number of payoffs you should achieve by using this form of printed advertising that you may not have considered. Good brochures will help you build up a unique character for your business that will make your consumers remember you and start to form a relationship with your brand.
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Branding -
Melbourne Logo Design
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 03 June 2010 |
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Logo Strategy: Measure Twice, Cut Once.
Your logos should be a graphic representation of who you are as an organisation. It is an image that should help customers associate certain characteristics, values and attitudes with your business. For some companies, they have identified the importance of a logo in their overall business success. Just think about some of the biggest brands you know, more often than not you will be able to remember their logos.
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Branding -
Melbourne Branding Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 20 May 2010 |
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Questions to Ask When Determining Brand Personality
In the business world where competition is critcal, there are certain questions to ask when determining your brand personality. You need to know who you are as a business or a brand. You need to know what your brand means to people or more specifically, your target market. When it comes to brand personality, you need to establish what you want to be seen as in your niche. For example are you a BMW or a Ford, are you a McDonalds or a high-class restaurant? Do you want your business to be seen as a ‘rock star’ or a ‘dependable friend’? These decisions regarding your brand personality must be considered if you want to take your brand to the next level.
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