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Branding -
Melbourne Logo Design
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 03 June 2010 |
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Logo Strategy: Measure Twice, Cut Once.
Your logos should be a graphic representation of who you are as an organisation. It is an image that should help customers associate certain characteristics, values and attitudes with your business. For some companies, they have identified the importance of a logo in their overall business success. Just think about some of the biggest brands you know, more often than not you will be able to remember their logos.
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Branding -
Melbourne Branding Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 20 May 2010 |
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Questions to Ask When Determining Brand Personality
In the business world where competition is critcal, there are certain questions to ask when determining your brand personality. You need to know who you are as a business or a brand. You need to know what your brand means to people or more specifically, your target market. When it comes to brand personality, you need to establish what you want to be seen as in your niche. For example are you a BMW or a Ford, are you a McDonalds or a high-class restaurant? Do you want your business to be seen as a ‘rock star’ or a ‘dependable friend’? These decisions regarding your brand personality must be considered if you want to take your brand to the next level.
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Branding -
Branding Colours
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 19 May 2010 |
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The Power of Colour in Branding
Colour and branding go hand in hand. The effective use of colour plays a crucial role in creating a compelling brand. Even if you have a professional looking brand name and logo design, it may not be effective in attracting your target market if the right colours are not chosen.
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Branding -
Branding Colours
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 18 May 2010 |
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Persuasive Colour
Although it may be hard for some entrepreneurs to imagine the full impact colour has on consumers, consider how some branding and marketing experts are using colour to influence buyer behavior. For example, green is used to make people relax, red to hurry people up and pink to convey femininity just to name a few. Whether you identify with it in your own life or not, colour can affect your mood and influence your perception. When used in branding, it can truly be an effective tool to help brands stand out as well as linger in the minds of a target market.
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Branding -
Melbourne Logo Design
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 14 May 2010 |
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Logo Design Strategy: Original is Best
Creating a logo for your business should be the result of you, the business owner, and a professional graphic designer working together to create a strategy that will effectively define and visually represent your own distinctive business identity. To be successful, you must create a logo design that is both original and applicable to the current market.
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