Fix Them And Have A Website You Can Be Proud Of!

The internet is constantly evolving.  Although the web is a constantly changing and dynamic channel the fundamentals of solid web design remain constant. If you recognize any of the following seven symptoms you may need to enhance your web presence. Remember, poor site design can send visitors away from your website as fast as they arrived. On the other hand, effective web design engages visitors, making them more likely to return in the future as well as tell their friends about their experience. Web design is an imperfect science so you want to work with a designer that has experience and knows how to avoid these seven web design mistakes.

The web is a big place, and it’s easy to get lost. You need to make sure your voice can be heard above the clamour of businesses jostling for buyers’ attention and loyalties. An impressive web site is useless in the absence of an accompanying marketing strategy, because when you get down to it, your web site is there to generate business. Your return on investment is the key.

Let me cut to the chase right now, social proof is what people are looking for online when it comes to purchasing products or services.

I’ve noticed a growing school of thought that suggests online marketing is ‘free’. Well I guess it depends on how you define ‘free’. In my opinion, like any other marketing there is always a cost to online marketing, the difference is you can pay with time or money. The choice is yours! I’ve noticed over the years many small business owners tend to undervalue their time and then wonder why they are working 15 hours days with little to show for it. Trust me, I’ve been there too and I’ve found the solution is to count the cost of your time. You need to make a decision to outsource to the gifts and talents of specialists who can do the job quicker and better than you can do anyway.

Do Submissions to Article Directories Still Work?

Once upon a time, in a cyberspace long ago article marketing through directories was an extremely powerful tool to increase search engine traffic. Basically, people were submitting one article to hundreds of article directories with the intention of building a massive number of inbound links to their website. That was before Google included the ‘duplicate content’ rule. Now the question is, are article directories any advantage to search engine optimisation at all?