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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 06 August 2010 |
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Generate Traffic with Internet Video Marketing
Although there are many sites where you can submit your promotional videos, YouTube should be on the top of the list. Most people turn to YouTube to browse and view videos, so getting your video there is one of the best ways to build up traffic to your website or blog. YouTube has a massive amount of traffic and therefore has a huge capacity to direct traffic your way, particularly if you know how to leverage it.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 04 August 2010 |
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How to Promote Your Life Coaching Business
There are many, many promotional options you could use to market your life coaching business. Knowing what not to do is just as important as knowing what to do in marketing. What works for one coach may be completely different to the next coach. Be realistic about the media you plan on using to advertise. If you plan on using media other than your website, make sure it’s likely to produce a good return on investment in a timely manner. Whenever possible, test a new marketing campaign at a small scale before investing your whole budget into it. Once you have your marketing fundamentals in place, you can build your future marketing campaigns around that. Take things slow and steady. It is good to have a marketing mix that includes print and online strategies. Just make sure you always test before you blow your entire budget on something that may not work. This will ensure you build a fail-safe marketing plan for your business. Here are some other media and marketing strategies some coaches find useful:
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 30 July 2010 |
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Internet Video Marketing Strategy
Video marketing is a powerful strategy to promote your website, services or products. It helps build credibility, trust and brand awareness. When internet video marketing is done well, it has the power of reaching huge numbers of people at no additional cost to you. For this reason, it can be one of the most efficient and effective strategies to grow your business. What has really taken internet video marketing to the next level is the improvement of software and tools that now make it easy and inexpensive. Of course you could use a fully professional video production company which could be quite expensive. Yes, it will probably look more professional however, many internet video marketers have found do-it-yourself videos are just as successful and in some cases even more successful due to their authentic feel. It feels like you are engaging with a real person, not a slick, hired gun.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 28 July 2010 |
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Marketing and Website Development for Life Coaches
One of the first and probably most important aspects of your action plan is your marketing. Our experience tells us, one of the most powerful marketing strategies you should focus your energies on is your website. Funneling all your marketing through your website is often the most productive way of growing a life coaching practice. This is where most coaches and consultants find they get the best bang for their buck. There are all kinds of life coaches out there. There are those who are fantastic and others that bring the reputation of the whole industry down. Prospective clients will look at your website to judge your professionalism and credibility. You should ensure your website is of high quality and designed professionally. It should cater to the specific needs of your target market. Be laser-focused on who you are and what you do. Make sure you not only reach as many people as you can, but reach the ideal potential clients who are likely to buy from you. Do this by posting only relevant and interesting content and structure it so it’s simplier for people to find exactly what they are looking for. It’s better to have 10 visits from people that could buy your services than 1000 visits from those who are not interested and will never buy from you.
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Marketing -
Melbourne Marketing Strategy
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Written by Wes Towers - Graphic Design Melbourne
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Friday, 23 July 2010 |
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Keys to Internet Video Marketing
The success of internet video marketing is not determined by the size of your budget. What makes video marketing work are the strategies and processes you should follow to make it happen. These tips have the power to significantly improve the success of your video marketing efforts.
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