What’s a squeeze page? Where does it get it’s name from in the first place? What’s the big idea anyway?
The simple definition of a squeeze page is a dedicated web page whose primary function is to ‘squeeze’ a response out of a visitor. Usually it’s an email address the website owner is wanting so they can further promote their business or opportunity to the visitor.
A squeeze page is a little different to the long form sales letter pages we are all familiar with. There are various ongoing debates about whether these are still effective or not. Different strokes for different folks. Many internet marketers still use these types of sales pages and to good effect I might add.
Squeeze Page Audio and Visual
These days if your objective is to get the contact details of your visitor so that you can foster a long-term relationship with them, the shorter squeeze page can actually prove to be more effective. With the advent of audio and video integration on a web page becoming so much easier, you can increase the conversion rates by dropping down to a shorter page length.
The reason is simple. Audio and visual marketing allows you to speak directly to your visitor thereby reducing the ‘stranger’ factor. Your visitor can see and hear that this is a real person talking to them. You are able to build immediate rapport there and then in a natural and honest way start to gain the trust of your visitor.
You should of course still use powerful marketing based copy for the script of your video presentation but again you are going to speak to your visitors so it shouldn’t sound like you’re reading. This makes the squeeze page even more convincing.
If you’ve done your homework, a squeeze page like this will probably gain you a higher conversion rate of visitors who opt-in to your offer. In effect, even if you do not have extensive traffic to your squeeze you should still be able to get good results marketing to a small, targeted group. Of course, the more traffic the better.
Lets not forget the basics either…
Squeeze Page Copy
Good old fashioned powerful copy will also prove a useful addition to the video, reinforcing the message to your visitors.
Squeeze Page Design
The marketing package has to be wrapped up with good design elements. Everything from the title to bullet points to the proper use of images needs your close attention.
Squeeze Page Testimonials
The proper use of testimonials will help drive the message home and prove to your visitors that this in fact is the real deal.
Squeeze Page Call-to-Action
Most importantly, do not forget a persuasive call-to-action. Without a strong call-to-action the entire squeeze page will end up a waste of time.
These are some basic ideas that make up the key ingredients of an effective and successful squeeze page.