The web is a big place, and it’s easy to get lost. You need to make sure your voice can be heard above the clamour of businesses jostling for buyers’ attention and loyalties. An impressive web site is useless in the absence of an accompanying marketing strategy, because when you get down to it, your web site is there to generate business. Your return on investment is the key.

Web Analytics… ARRRHH! Is it just for the Geeks?

If you have ever launched a brand new website I’m sure you have come to realise, without traffic it’s almost useless. Sure, people may visit it if they picked up your business card or flyer and want more information and that could be helpful. However, the real benefit of having a business website is to generate more sales. To create more sales you need more traffic. To create more traffic you could try search engine marketing and search engine optimisation. The problem is this costs you time and/or money.

Interview with a Cool Blogger

To be honest, I started blog commenting because I wanted to increase the visibility of our website. I thought I would just comment on a few dofollow blogs, get some link juice flowing and that’s that. I never thought I would get hooked. Now, not a day passes by that I don’t check my Google Reader account or my email to see what new topics my favourite bloggers have posted. I have also come to the point where I want to acknowledge the people who have helped me learn a lot since I started blogging and blog commenting. Hence, I intending of starting an interview series with the coolest bloggers I know.

3 Clues to Transform your Website into a Marketing Machine

Did you spend thousands of dollars to get your business website up and running only to find it hasn’t made you a dime? Many of the people I meet have had this experience. Many are paying a considerable amount of money for ongoing ‘maintenance’ where in actual fact the website has sat there for years and never been touched.