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Marketing -
Melbourne Sales and Marketing
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 03 March 2010 |
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Why Your Marketing Sucks & What To Do About It
Years ago you may have got away with simply placing a sign on the front of your business and waiting for people to walk through the door. These days’ businesses compete against a much broader market and the competition to get noticed has never been fiercer. In order to run successful marketing strategies today you need measurable tactics. For example if you do put a sign in your window, see how many people walk through the door in response to it.
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Marketing -
Melbourne Sales and Marketing
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Written by Wes Towers - Graphic Design Melbourne
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Wednesday, 24 February 2010 |
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7 Ways to Use Your CRM for Marketing
CRM's (Customer Relationship Managers) are a hot topic in business today, and the market for "CRM solutions" is rife with confusing jargon and large claims. This article explains what a CRM can do for your marketing, and provides some suggestions on how you should approach structuring your marketing so the CRM is most useful. By implementing a CRM in your business it should become an investment that produces a profit for your business however, making the transition to the new system is often where businesses fall down.
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Marketing -
Melbourne Sales and Marketing
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 11 February 2010 |
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How to Use Customer Segmentation in Marketing
The goal of customer segmentation is to know your customers better, and use this knowledge to improve customer satisfaction and corporate profitability. At its most basic level, customer segmentation is to classify customers with similar characteristics in groups (known as "segments"), then deal with the segments instead of individual customers. This is especially important in organisations with large customer bases, where contacting each customer individually would be virtually impossible.
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Marketing -
Melbourne Sales and Marketing
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Written by Wes Towers - Graphic Design Melbourne
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Sunday, 24 January 2010 |
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How to Develop and Use Your Call to Action
When creating direct mail you need a goal or purpose for the promotion. It starts by understanding your clients and understanding their buying habits. What is important to them? With this information you can develop a powerful sales process and design key marketing material such as brochures, websites, advertisements and direct mail that will suit your business.
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