Why Marketing Campaigns are a lot like Weddings

I was driving to a meeting earlier today to brain-storm a marketing campaign with a customer and got stuck behind a wedding car. ‘Who gets married on a Wednesday? What were they thinking?’ was my immediate response. It actually got me thinking how similar weddings are to marketing campaigns. Might sound a little odd I know, but I did have almost an hour to kill waiting in Melbourne traffic.

Let me explain… You'll soon see what I mean... I hope

5 Things Entrepreneurs Can Learn from Con-Artists

There are many lessons we can all learn from con-artists, none more than the Entrepreneur. They foresee potential problems and create solutions ahead of time to overcome obstacles. They are resilient and think on their feet when the unexpected occurs. They do not allow themselves to be bogged down by the status-quo and are always looking for the next big idea.

Are You a Social Media Junkie?

It seems like most people I meet these days want to talk about social media and the pro’s and con’s of using it for business. Some people love it, some people hate it. Most of our readers probably know I love social media but I'm also aware that it can be a massive distraction and time waster. I must confess, at times I have probably bordered on being a social media junkie.

Blogosphere Roundup 2

“Whenever I found out anything remarkable, I have thought it my duty to put down my discovery on paper, so that all ingenious people might be informed thereof.” – Antoine van Leeuwenhoek

When it comes to great blog posts it has taken me a long time to put into practice what Antoine van Leeuwenhoek is sharing here. I’m sure our readers are ‘ingenious people’ so it’s about time I ramped it up :-)

Here are my favourite reads from last week.