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Design Briefs - How to Balance Creative Freedom and Instruction |
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Graphic Design -
Printing and Graphic Design
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 16 August 2011 |
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Odds are that when you hire a Melbourne graphic designer, you are doing so because you need the creativity and expertise he or she has to offer in the design field. It is likely that you may fall into one of two categories while working with your chosen designer: either giving rigid, highly detailed instructions for the project or simply turning over the project with the idea that your graphic designer will figure out what is right for the project. Which approach is better? Is it best to allow unlimited creative freedom or to lay out guidelines for every single step of the project? Let’s start by taking a look at the potential drawbacks of each approach.
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Graphic Design -
Printing and Graphic Design
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Written by Wes Towers - Graphic Design Melbourne
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Monday, 31 January 2011 |
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3 Keys to Printed Newsletters for Personal Trainers
A printed newsletter is a marketing piece all personal trainers should consider. Everything you can do in your follow-up material can be reinforced in a printed newsletter. In fact, a newsletter could be part of your follow-up strategy as could your brochure.
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Graphic Design -
Printing and Graphic Design
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 04 January 2011 |
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The Ultimate Personal Trainers Brochure
Many personal trainers start out with a brochure before they get their website and follow-up strategy in place. I propose you focus on getting your website and follow-up strategy up and running first before you create a brochure. Here are the reasons why:
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Graphic Design -
Printing and Graphic Design
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Written by Wes Towers - Graphic Design Melbourne
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Tuesday, 30 November 2010 |
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The Secret to Business Card Design for Personal Trainers
Previously, we talked about your brand as a foundation for all your marketing as a personal trainer. Once you have your brand vision in place and are ready to go, the first thing you need is a business card even before having your branded items produced. Always, always, always have business cards with you. As a personal trainer, you never know who you might meet. There are so many people who have been considering hiring a personal trainer but just haven’t found someone yet. Health and fitness is the kind of thing many people know they should do but continue to procrastinate. You need to be ready and available with business cards in your pocket ready for the opportunity.
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Graphic Design -
Printing and Graphic Design
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Written by Wes Towers - Graphic Design Melbourne
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Thursday, 09 September 2010 |
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Reciprocity, Reward and Graphic Design
Reciprocity is another intriguing human behaviour that can be used as a means to market your company more effectively. It is a common human trait that works with a person’s sense of obligation. It is natural for people to feel indebted to someone who has been generous towards them, and is common for people to feel the need to repay kindness in some way.
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